Franchises Flashcards
Ownership
Franchisor (own overall company)
Franchise (owns individual shop/outlet)
Liability
Depends on set up of company
Finance
Franchises own capital
Decision making/control
As per the franchisers operating manual
Documents required
Franchise agreement
Franchisor advantages
increased opportunities for expansion, benefits from economics of sale, gain a % of profit from each shop, additional outlet without capital investment, additional outlet run for them
Franchisor disadvantages
Loses control of day to day management of the outlet
Franchise advantages
Reduce risk, the right to sell under a well known brand, increased sales, training + support given, national advertising
Franchise disadvantages
Individually, independent, Connor choose supplier, cannot sell additional product lines, must pay royalty fee