Framing Flashcards
What is framing in the context of information presentation?
Framing is a process where information is presented in a way that influences how people perceive and interpret it.
What are Person Frames?
Mental structures that help individuals categorize and understand new information based on their previous experiences and knowledge.
Provide an example of Person Frames.
If you read, ‘Peter called the waiter. He arrived and took the order,’ you assume Peter ordered the coffee, not the waiter.
How do Person Frames function in understanding information?
They allow the brain to automatically fill in missing details based on existing knowledge.
What are Media Frames?
Ways in which media presents a story to influence public perception.
Provide an example of Media Frames.
A protest could be framed as a ‘fight for free speech’ or as a ‘threat to public order.’
How do Media Frames affect public perception?
They focus on certain aspects of an issue while downplaying others.
What is Frame Setting?
The process by which media frames activate schemas, influencing how people process information.
How does Frame Setting influence interpretation?
People process framed information using an already activated schema, rather than analyzing each detail separately.
Give an example of how framing can affect public reaction.
If crime is framed as a ‘dangerous beast,’ it triggers fear and supports stronger police enforcement.
Provide a simpler analogy for understanding Frame Setting.
Your brain is like a pair of sunglasses; different frames (glasses) change how you see the world.
Summarize the Framing Model.
Schemas (Person Frames) organize information, Media Frames shape public understanding, and Frame Setting activates schemas.
Fill in the blank: Schemas are a person’s way of _______.
[organizing information]
What is framing in the context of information presentation?
Framing is a process where information is presented in a way that influences how people perceive and interpret it.
What are Person Frames?
Mental structures that help individuals categorize and understand new information based on their previous experiences and knowledge.
Provide an example of Person Frames.
If you read, ‘Peter called the waiter. He arrived and took the order,’ you assume Peter ordered the coffee, not the waiter.
How do Person Frames function in understanding information?
They allow the brain to automatically fill in missing details based on existing knowledge.
What are Media Frames?
Ways in which media presents a story to influence public perception.
Provide an example of Media Frames.
A protest could be framed as a ‘fight for free speech’ or as a ‘threat to public order.’
How do Media Frames affect public perception?
They focus on certain aspects of an issue while downplaying others.
What is Frame Setting?
The process by which media frames activate schemas, influencing how people process information.
How does Frame Setting influence interpretation?
People process framed information using an already activated schema, rather than analyzing each detail separately.
Give an example of how framing can affect public reaction.
If crime is framed as a ‘dangerous beast,’ it triggers fear and supports stronger police enforcement.
Provide a simpler analogy for understanding Frame Setting.
Your brain is like a pair of sunglasses; different frames (glasses) change how you see the world.
