Frameworks

Question 1

S (SCAMPER)

Answer 1

Substitute

Question 2

C (SCAMPER)

Answer 2

Combine

Association 6: Combine it with something else + Put it to another use
Pegboard + chopsticks = Mount chopsticks to a pegboard to hold keys or jewelry.
Plants + chopsticks = Brace to help flowers grow straight.
Soy sauce + hollow chopsticks = Similar to a retractable pen, but instead of a spring-loaded ink cartridge, the chopsticks would have a spring-loaded soy sauce cartridge that would dispense soy sauce from a chopstick when the button is pushed.

Question 3

A (SCAMPER)

Answer 3

Adapt

Add a bundle of thread or hair at one end to make a painting brush.
Attach a fountain pen nib at the end to make a calligraphy tool.
Attach a lens at the end to use it as a laser lamp.
Add the tip of a screwdriver at one end to use as a screwdriver.
Attach a dime at the end and use it to open the battery enclosure of an Apple Keyboard.
Chopsticks + candle (melts) = edible chopsticks, jerky chopsticks

Question 4

M (SCAMPER)

Answer 4

Modify

Association 5: Material + Modify + Put it to another use
Metal + magnets = Chopsticks stick together when put away to avoid losing them.
Wax + mouthwash + hollow chopsticks = Similar to Nik-L-Nip candies. After meal, bite the end of a wax chopstick to release mouthwash to freshen breath. Then chew on the wax like gum to provide lasting freshness.
Wood + scent = Scented chopsticks: horseradish, ginger, cinnamon, anise, rosemary.
Nik-L-Nip candy bottles
Nik-L-Nip candy bottles

Question 5

SCAMPER (Process)

Answer 5

1. Describe the product or service. Mention key attributes
2. Generate new ideas based on associations using SCAMPER to aid in brainstorming.
3. Recommend ideas (optional) →
   based on cost, complexity, demand; walk through some constraints and place in the feasibility v. desirability v. viability

Question 6

P (SCAMPER)

Answer 6

Put to another use

Question 7

E (SCAMPER)

Answer 7

Eliminate

Question 8

SCAMPER (SCAMPER)

Answer 8

Reverse / Rearrange

Question 9

CIRCLES (Process)

C

Answer 9

Comprehend the situation in the following ways:

1. Understand WHO / WHAT / HOW does it work / WHY / WHEN it is available / Where is it available
2. Constraints:
3. Understand the goal: what is the purpose? rev, market share, engagement?

Question 10

I (CIRCLES)

Answer 10

Identify customers

Come up with a few profiles / personas, and use this framing:

Demog, Behav, Needs & Goals

Question 11

R (CIRCLES)

Answer 11

Report the Customer’s Needs

JOBS TO BE DONE FRAMEWORK

Question 12

2nd C (CIRCLES)

Answer 12

Cut, through prioritization. Consider the following:

Revenue Impact | Story Complexity | Revenue per point of effort | = Priority

Question 13

L (CIRCLES)

Answer 13

1 USE SCAMPER!

List Solutions (at least 3)

1. List attributes of the product or service
2. Mix & match to get interesting matches

Question 14

E (CIRCLES)

Answer 14

Evaluate Tradeoffs

• Make a pro/con list

Question 15

S (CIRCLES)

Answer 15

Summarize your rec

3-step approach:

1. Tell the interviewer which product or feature you’d recommend.
2. Recap on what it is and why it’s beneficial to the user and/or company.
3. Explain why you preferred this solution vs. others.

Question 16

5 Cs

Answer 16

Company

• Valuable
• Rare
• Imitable
• Organized

Customer

Collaborators

Competitors

Context

• Political
• Economic
• Social
• Tech
• Legal
• Economic