four Ps in marketing Flashcards
1
Q
product
A
come up with products that fulfils customer needs and wants
2
Q
price
A
customer must think its good value for money
3
Q
promotion
A
product must be promoted so that customers know it exists
4
Q
place
A
must be sold somewhere that’s convenient for customers.
5
Q
product life cycle
A
development, introduction, growth, maturity, decline
