foundations of digital marketing

Question 1

e commerce

Answer 1

the buying and selling of goods or services online

Question 2

digital marketing

Answer 2

the practice of reaching consumers online through digital channels with the aim of turning them into custumers

Question 3

digital channel

Answer 3

any communication method or platform a business can use to reach their target audience online

Question 4

advantages of digital channels

Answer 4

cost effective, reach more people, brand recognition, faster results, build relationship with customers

Question 5

working in- house

Answer 5

you work for a single company to market and sell their products

Question 6

agency role

Answer 6

partner with companies that dont have in house marketing teams to form digital marketing needs

Question 7

engagement marketing or experiential marketing

Answer 7

encourages consumers to experience a product not just purchase it

Question 8

saas

Answer 8

software as a service

Question 9

crm

Answer 9

customer relationship management

Question 10

advantages of digital marketing

Answer 10

reduces wasteful spending, adapts to new technologies, reaches target audiences with more precision

Question 11

challenge for digital marking

Answer 11

organizations engage in omni channel marketing

Question 12

omni channel marketing

Answer 12

the integration or synchronization of content on multi channels

Question 13

pain point

Answer 13

specific problems customers and potential customers want to solve

Question 14

customer journey

Answer 14

the path you take from learning about a product to getting your questions answered to making a purchase

Question 15

touch point

Answer 15

each interaction with a brand during a purchase journey

Question 16

customer journey map

Answer 16

a visualization of the touch points a typical customer encounters along their purchase journey

Question 17

marketing funnel

Answer 17

a visual representation of the process through which people go from first learning about a brand to becoming loyal customers

Question 18

marketing funnel stages

Answer 18

awareness, consideration, conversion, loyalty

Question 19

what is awareness in the marketing funnel

Answer 19

when a customer engages for the first time

Question 20

what is consideration in the marketing funnel

Answer 20

when potential customers from the awareness stage start to think about doing business with a company

Question 21

what is conversion in the marketing funnel

Answer 21

when a customer decides to make a purchase

Question 22

what is loyalty in the marketing funnel

Answer 22

giving reasons for the customer to return

Question 23

difference between customer journey map and a marketing funnel

Answer 23

a customer journey map adopts the customers perspective but a funnel considers that same process from the position of a business

Question 24

how do you increase chances of conversion

Answer 24

business should demonstrate their value and provide a user-friendly experience

Question 25

metric

Answer 25

a quantifiable measurement used to track and asses progress toward an objective

Question 26

awareness measurements

Answer 26

impressions, reach, frequency

Question 27

an impression

Answer 27

the total number of times an ad appears on peoples screens

Question 28

reach

Answer 28

the total number of unique individuals who encounter an ad across their different devices

Question 29

frequency

Answer 29

how many times an ad or a individual encounters an ad in a given timeframe

Question 30

awareness tactics

Answer 30

optimizing website content around specific search terms, paying to place digital ads on websites social media email or video platforms, forming promotional partnerships with other brands or influencers

Question 31

lead

Answer 31

a potential customer who has interacted with a brand and shared personal information like an email address

Question 32

consideration tactics

Answer 32

serve ads based on products and pages visited

Question 33

conversion tactics

Answer 33

accurate product descriptions, smooth checkout process, clear returns policy, product focused ads, clearly organized websites

Question 34

loyalty tactics

Answer 34

great experience during and after purchase, rewards programs, social media engagement

Question 35

future trends for e-commerce

Answer 35

specialization of small retailers, immersive customer experiences, distribution and delivery innovations

Question 36

how to measure loyalty

Answer 36

rate of repeat purchases, length of time between purchases, number of orders per customer, rate of account activation after sign-up, engagement with rewards