Formulas Flashcards
Total Costs
Fixed Costs + Variable Costs
Profit
Total Revenue - Total Costs
OR
Total Contribution - Fixed Costs
Variable Costs
Variable cost per unit × Number of units sold
Total Revenue
Selling price per unit × Number of units sold
Market Capitalisation
Number of issued shares × Current share price
Expected value of a decision with two possible outcomes - A & B
Pay-off of A × probability of A + Pay-off of B × probability of B
N.B. Probability of A + Probability of B = 1.0
In a decision tree Net gain
Expected value - Initial cost of decision
Market size - volume
is the quantity of goods and services produced in a
particular market over a period of time usually one year .
Market Size value
Isthe total sales revenue generated from selling all of the
goods and services produced in a particular market over a period of time
usually one year .
Sales Volume
is the quantity of goods and services produced by a particular
business over a period of time usually one year .
Sales value
is the total sales revenue of a particular business over a period of
time usually one year .
Market growth % in year’X’
Change in the size of the market between year X-1 and year X
Size of the market in year (X-1) × 100
Sales growth % in year’X’
Change in sales of product or business between year X-1 and year X
Sales of product or business in year (X-1) × 100
Market share %
Sales of one product OR brand OR business
Total sales in the market × 100
Price elasticity of demand
Percentage change in quantity demand
Percentage change price