Food practices of a consumer Flashcards
Name 2 things that can influence what you choose to eat
influence of culture
influence of religion
influence of socio-economic status
influence of lifestyle and socio-economic class
social influence
influence of emotional and psychological needs
influence of education
influence if values and attitudes
influence of adverts, magazines, movies and TV (media)
influence of environmental factors
influences regarding the effects on your health
Influence of culture
culture groups provide guidelines about food, food combinations, eating patterns and eating behavior
Influence of religion
religious beliefs with specific rules about what may and may not be eaten
Name the 6 religions
Islam, Buddhism, Judaism, Rastafarianism, Christianity, Hinduism
Islam
Who
Food they do & don’t eat
Conditions
Holiday celebrated
Main dishes
Muslim
Halaal food allowed & Haraam food not allowed
Animal must be slaughtered in specific ways
Alcohol and pork forbidden
food prepared under certain conditions
Ramadan: Muslims don’t eat or drink between sunrise and sunset
Dishes: Fish, breyani, fruit punches, milk-based beverages
Judaism
Who
Food they do & don’t eat
Conditions
Main dishes
Jewish
Kosher food
Blessed and prepared under certain conditions
Ritual slaughter and blood of meat must be drained
Don’t eat pork, pork products or shellfish
Meat and dairy products may not be eaten together
Sabbath (Saturday) Celebrate with special meal on Friday
gefilte fish, chicken soup with matzo balls
Hinduism
Who
Food they do & don’t eat
Conditions
Holiday celebrated
Main dishes
Hindu
Cows are seen as ‘sacred’ therefore don not eat meat
Do not eat pork, pigs seen as unclean
They don’t eat dairy products
Mostly vegetarian
Most Hindu’s don’t drink alcohol
Divali celebration: eat sweet treats
Aloo gobi, butter chicken, chickpea stew.
Buddhism
Food they do & don’t eat
Conditions
Mostly vegetarians
Believe animals should not be harmed
Do sometimes eat meat or fish for cultural reasons or health reasons
Rastafarianism
Food they do & don’t eat
Conditions
Devoted Rastafarians are vegetarians
Eat food that is ital: natural foods
Served in rawest form, no salt, preservatives or condiments.
Christianity
Food they do & don’t eat
Holiday celebrated
Any type of food
Catholics have fish rather than meat on Fridays
Holy Communion: Bread (body) and wine (blood)
Christmas: traditional foods.
Easter: pickled fish.
explain influence of socio-economic status
Individual’s or family’s place in society based on income, education and occupation.
Name and discuss 2 factors influencing socio-economic status.
Lifestyle and socio-economic class
Determine your eating patterns, type of and number of meals per day and how much time you have available for buying and preparing food.
Social influences
Your family and peer group.
Explain influence of emotional and psychological needs and eg:
We eat when we’re:
Hungry
Reward
Symbol of love
Celebrating special events
Depression, anxiety and stress
Bored
Comfort
How can emotions influence one’s eating patterns?
Can cause some people eat more or less when they feel sad, excited, or nervous
Explain influence of values and attitudes
Eating patterns, habits and attitudes of your family.
Likes and dislikes.
Knowledge about nutrition.
Appearance, texture and flavour of foods.
Associations with food.
What is acceptable and what not.
explain influence of education
Education helps you to have enough knowledge to ensure a healthy lifestyle.
Helps you to make correct and informed choices
Leads to better attitudes and beliefs
Healthier lifestyle
Helps you to apply knowledge correctly
explain influence of advertisements, magazines, movies and television
Influenced by messages from the media
such as if you’re tired you crave fats and sugars for energy
explain influence of environmental factors
Climate – hot and cold temperatures
Local foods – readily available and cheaper
Foods that grow commonly and easily
explain influences regarding the effects on your health
eat a healthy diet=live longer and have a lower risk of heart disease, obesity and some cancers
NUTRITION
- The process of nourishing or being nourished, especially the process by which a living organism assimilates/digests food and uses it for growth and for replacement of tissues.
MALNUTRITION
Poor nutrition caused by an insufficient, over sufficient, or poorly balanced diet or by a medical condition, such as chronic diarrhoea, resulting in inadequate digestion or utilization of foods.
NUTRIENTS
- A substance that provides nourishment for growth or metabolism.
- Nutrients have specific functions in the body.
BALANCED DIET
a diet that contains adequate amounts of all the necessary nutrients from the different food groups required for
healthy growth and activity
BALANCED MEAL
A meal that contains a combination of foods from the different food groups to provide a variety of nutrients that are needed by the body
MEAL PLAN
- A plan that accounts for all the foods eaten during a specific time interval: a day, a week or longer.
- The purpose of this is to be able to evaluate what, and how much, was eaten over a certain time period.
MENU
- A list of the dishes to be served or available for a specific meal.
- Variety is the key word here.
Name 5 of SA’s food-based dietary guidelines
Eat a variety of foods
Be active
Drink a lot of (clean) water
Make starchy foods the basis of most meals
Eat lots of fruit and vegetables every day
Regularly eat lentils, beans, peas and soya
Eat meat, fish, eggs, milk or chicken every day
Use salt sparingly
Eat fats sparingly, but do not cut out entirely
Consume less sugary foods and drinks
If you drink alcohol, drink sensibly
eating bees does make emily regularly eat underwear. Caution if eat.
What are the food-based dietary guidelines?
dietary recommendations based on food groups according to the general and accepted nutrition principles and current scientific evidence.
What is the function of the food pyramid?
shows how much of what you eat overall should come from each shelf to achieve a healthy, balanced diet.
Name the 6 food groups?
Grain and grain products
Vegetables
Fruit
Milk & milk products
Meat & meet products
Fats & oils & sugar
name the NUTRIENTS
Protein
Carbohydrates
Fats & Lipids
Minerals (calcium, phosphorus, iron)
Vitamins (fat soluble, water soluble)
Water
PROTEIN and eg
Builds muscle
Repairs tissue
Maintains body functions
Excess stored as fat
Animal sources:
Meat, fish, poultry, eggs, milk & milk products
Plant sources:
Legumes, beans, nuts
CARBOHYDRATES and eg
Starch, sugar & fibre
Provides energy & heat
Fibre aids digestion
Excess stored as fat
Sources:
Grains & grain products (rice; pasta; baked goods; porridge; breakfast cereal; etc.)
Starchy vegetables (potatoes; sweet potatoes; etc.)
FATS & LIPIDS and eg
Provides heat & energy
Fat-soluble vitamins=ADEK
Excess stored as fat
Sources:
Butter; cream; fatty bacon
Plant oils (canola; sunflower; olive; peanut)
Margarine; mayonnaise; salad dressings
Nuts, seeds, avo
MINERALS : CALCIUM and eg
Builds strong bones & teeth
Vitamin D needed for absorption
Sources:
Milk & milk products
Fish cooked with bones (e.g. tinned sardines)
MINERALS : PHOSPHORUS and eg
Builds strong bones & teeth
Helps maintain cells and tissues
Works with Vitamin B - group
Sources:
Milk & milk products
Meat, fish, chicken, eggs
MINERALS : IRON and eg
Essential part of hemoglobin – carries oxygen in blood
Part of myoglobin in muscles
Animal sources:
Lean red meat; game meat
Liver
Eggs – especially egg yolks
Plant sources:
Dried beans & dried fruits
Fortified cereals
VITAMINS: FAT SOLUBLE, its use and eg
vitamin A: Healthy eyes, skin & mucous membranes
IN: yellow & orange vegetables (pro-carotene); liver; full-cream milk
vitamin D: Helps with absorption of calcium- builds strong bones & teeth
IN: fortified margarines; liver; full-cream milk; sunshine produces in skin
vitamin E: Powerful anti-oxidant
Healthy cell membranes
IN: vegetable oils, margarine, nuts, seeds, and leafy greens
vitamin K: Helps with blood clotting
IN: green vegetables, and dark red berries
VITAMINS: WATER SOLUBLE, its use and eg
Vitamin C: Powerful anti-oxidant
Protects the body against disease
Helps in healing of wounds
Important in connective tissue
IN: fruit & vegetables: citrus, red and green peppers, tomatoes, broccoli, and greens; fortified juices.
vitamin B group: Important in metabolism
(releasing energy from food)
Important in cell growth
IN: fish, poultry, meat, eggs, dairy products. Leafy green vegetables, beans, and peas; fortified cereals and fortified breads
WATER, its use
Flushes toxins out of vital organs
Carries nutrients to your cells
Provides a moist environment for ear, nose and throat tissues
All cells need water to function properly
Clean, safe water
Also acceptable: Tea, coffee, juices & soft drinks (sugar, kilojoules; caffeine, acidity, etc)
Info on GRAINS:
Eat mostly WHOLE grains (unrefined)
Should be included in every meal in some form
Carbohydrates
B-group vitamins
Folic acid
Iron
6 – 11 portions/day
Info on VEGETABLES:
Eat a variety: different types
1-3 servings approx.
Dark green / Orange
Starchy & other
Vitamins
Minerals
Fibre
Info on FRUIT:
Eat fresh (raw & unprocessed, where possible)
Eat a variety
2-3 servings
Vitamins
Minerals
Fibre
Info on milk and milk products
Milk, cheese, yoghurt (NOT ice-cream & butter)
2-3 portions
Calcium
Protein
Info on meat and meat alternatives
Beef, lamb, pork, chicken, eggs, fish, legumes
Choose low-fat options, if possible
NOT fried
Controlled portions
Variety
Protein
Fatty fish*
Approx. 150 -180 g per day
(2-3 portions)
Info on FATS, OILS AND SUGAR
Reduced intake, but do not cut out
Essential fatty acids
Fat-soluble vitamins=A D E K
Unsaturated fats
Less than 30% of
total dietary intake
info on WATER
70% of body content
Clean & safe
Uncarbonated
6-8 portions
What substances to reduce intake of?
Sugary foods
Salt
Alcohol
order of food pyramid
1 grains and grain products
2 vegetables
3 fruit
4 milk and milk products
5 meat and meat products
6 fats, oils and sugar
explain influence of social influences
your family and peer group influence you
your eating habits
influenced by your friends diet
influenced by social group
explain influence of lifestyle and socio-economic class
determine your eating patterns, type of and number of meals per day and how much time available for buying and preparing food
Name 3 things that can cause effective advertisement
Uses the AIDA principle
carries a message that is interpreted correctly
leaves a positive influence on consumers
AIDA model and what it does
Attention, interest, desire, action
describes different levels of marketing
aim: successful sales of product or service
Describe the level of attention
catches the eye
draws attention
use of colour, illustrations, social media
Describe the level of interest
interest created-draws in consumer
advantages of product have been emphasized
Describe the level of desire
desiring the product
convinced consumer the product will satisfy need or want
use image or text to emphasize status
Describe the level of action
consumer acts-buys product or service
use words such as ‘buy now’ or ‘don’t wait’
advert must inform consumer of where product/service can be bought
What is the aim of advertising?
increase sales and demand
build customer awareness of your business/brand
advantages and disadvantages of advertising?
ad: increase sales and demand
build customer awareness of your business/brand
dis: adds to cost and might not be successful if not interpreted correctly
What is the aim of marketing?
Increasing sales and profit through focusing on the needs and wants of the client
then modifying the product or service to satisfy those needs
Aim of marketing includes what things and describe them
price: relative to product, consumer willing to pay
promotion: advertisement
ideas: creative
items and services: keep consumer interested
what do you have to determine to market your product well?
target market
potential client
needs
how to satisfy those needs
competition
suitable price
distribution and promotion
difference between marketing and sales?
marketing: focus on the need of the client
offers right product at right price
deal with numbers, research and statistics
sales: focus on selling the product
salesperson convinces buyer
what are some marketing strategies?
type of product made and sold
sales prices
how to inform the consumer
where it will be sold
mass marketing aim
reaching lots of consumers
eg: chocolate, energy drinks
what is a target market?
specific group of people which have a need or a want for a specific product or service
what does market research do?
determine specific target market who needs the product
divide into different segments
adapt to serve more than one segment
what is marketing segementation?
group of consumers divided into smaller groups with the same needs and wants for products and services
name the five types of segmentation
demographical
geographical
psychographic
behaviour
benefit
describe geographical segmentation and give an eg
where consumer lives
how many people live in that area
eg: SA, sub-tropical
describe demographical segmentation and an eg
the actual consumer
age, sex, culture, income, beliefs
eg: curry in India
describe psychographic segmentation and an eg
the personal characteristics
how people think and act
eg: lifestyle, social class, interests and status
describe behaviour segmentation and an eg
habits
how often it’s used
loyalty to product
eg: potential user, regular user
describe benefit segmentation and an eg
needs and wants of potential consumer
eg: health conscious and active
Marketing mix, name the 5 p’s
price
product
promotion
place
people