food issues Flashcards
factors that influence food consumption patterns in Australia
social
- Peer Group Pressure- You tend to eat similar foods to your peers.
- Place of residence- eg. Rural or remote may have a limited access to a variety of food,prices for food may be much more expensive due to high transport costs, access tofresh fruits and vegetables might be limited.
- Changing self-image and awareness of health can change food consumption patterns.
- Body-image
factors that influence food consumption patterns in Australia
economic
- income determines the types of foods consumers purchase
- low-income earners purchase cheaper foods or high-income earners purchase more expensive foods
- in times of natural disasters, foods may become scarce
- supply and demand will determine the price of food according to availability
- economic status has a major influence on consumption patterns
- Australia has a strong, stable economy
- most people are able to choose from a wide variety of foods
factors that influence food consumption patterns in Australia
environmental
- consumers are becoming more environmentally aware
- they will consider waste issues such as packaging or recycling
- they will also be aware of reducing food waste that goes to landfill
- consumers who are conscious of the effect of food production on the
environment - may choose to purchase organic foods or local foods or foods with low
food miles - may reduce their consumption of meat or dairy foods or choose
sustainably sourced foods
factors that influence food consumption patterns in Australia
ethical
- working conditions for people in the food industry in developing
countries are often unfair or underpaid - the fair-trade movement advocates for better conditions for workers
- the movement promotes the purchase of food products that areproduced under fair working conditions
- large multinational companies advertise unhealthy food to children
- the negative impact on health is increasing
- governments are considering taxes on unhealthy food or controls on the times at which these foods can be advertised
- consumer concerns about animal welfare
- animal welfare advocates argue for better conditions for animals
- promotion of products from free range producers
factors that influence food consumption patterns in Australia
political
food safety
Many foods contain potentially harmful microorganisms which, if allowed to grow to significant numbers, may cause harm or food poisoning. Processes that can slow or stop the growth of micro-organisms in food include; chilling, freezing, canning, pasteurising, ultra-high temperature treatment (UHT), microwaving, removing water available for bacterial growth, altering the pH, using air tight packaging, adding preservatives.
food availibility
Food processing and packaging can make foods available all year round, particularly when they are not in season.
extend shelf life
Food processing that controls the factors that cause food to spoil by chilling or freezing, heating, removal of water and pH control – enables the shelf life of food to be extended.
convenience
Processing and packaging technologies provide a range of convenient foods: ready to eat meals, bagged salads, sliced and canned fruits, prepared, cut vegetables, liquid on the go breakfasts, meal kits and home delivery of restaurant meals
alter sensory properties
Some foods are not edible in their natural state eg. grain crops. Processing techniques such as milling and grinding turn these foods into flour, after which they can be made into bread, cereals, pasta and other grain based foods.
health
Food processing has enabled the development of lactose free milk, gluten free breads and cereals, pasta and a host of products to meet dietary requirements. Foods that are fortified with important nutrients provide additional health benefits. Processing allows for reduced fat, reduced salt, high fibre products.
distribution and storage
Foods that are canned or packaged or frozen, if storage facilities are available – can provide options that are more readily available and nutritious.
price
In some cases processed foods are cheaper than fresh foods. The is because the food processor can buy fresh food and other ingredients in bulk at reduced costs that can be passed on to the consumer. Many frozen and canned vegetables have similar nutritional values to their fresh equivalents but are cheaper and almost always remain edible for longer. By contrast, some processed foods are considerably more expensive than their unprocessed equivalents.
Australian Standard metric measurement
- 1 cup = 250mLs
- 1T = 20mLs
- 1t = 5mLs
- 1KG = 1000g
- 1L = 1000mLs
marketing mix strategies and the influence on consumers
- using advertising/marketing techniques to promote the new product, including
bright colours or camera angles or children’s characters or well known children’s
fictional characters sponsoring products or catchy jingles/songs, etc. This captures
children’s attention and creates pester power to persuade parents to try the new
food product - advertising on platforms, and at times, that will capture largest audience, including
during popular children’s TV shows or on commonly used social platforms, e.g.
YouTube or during children’s games or sponsorship for children’s sports/activities
or flyers in the mailbox or posters/billboards. This will ensure the largest volume of
children become familiar with the product and pester parents to purchase the new
food product - target promotion towards parents advertising health benefits of product using
persuasive, emotive techniques that promise this product will solve their children’s
fussy eating, including during adult TV shows or in magazines or digital marketing,
e.g. sponsored social media adverts, persuading parents they must buy it for their
children to ensure they receive a balanced nutritional diet. - using sales promotion techniques to introduce the new food product, including
introductory offers or vouchers or discount codes or loyalty cards or flash sales or
free samples or competitions. This will encourage customers to try and develop
loyalty to the new food product