Fonts Theory Flashcards
What is graffiti?
Writing and drawing on public walls or surfaces, usually using spray paint.
Graffiti is often associated with urban culture and can be seen as an expression of social or political messages.
What does the term ‘tag’ refer to?
The spray painted signatures of youngsters and graffiti artists.
Tags are often stylized and represent the artist’s identity.
Define popular culture.
The most popular choices in art, fashion, and design.
It reflects the interests and trends of the general public.
What is meant by ‘design’?
The way something like a letter, picture, or poster is styled or composed.
Design involves elements like color, layout, and typography.
How is ‘style’ defined in the context of art?
The way that something has been painted or drawn.
Style can reflect the artist’s personal techniques or movements.
What is a font?
A unique style and size of the letters in a piece of printing.
Fonts can convey different emotions and readability.
What are pictorial elements?
Pictures that are made up of other pictures.
This can involve collage or mixed media techniques.
Who is a scribe?
A person from medieval times that copied text from documents.
Scribes played a crucial role in preserving literature and knowledge.
What are contemporary artists?
Artists working currently, right now.
Their work often reflects current social issues and trends.
What does ‘thumbnail’ mean in art?
A quick drawing or design of something before the actual drawing or design is done.
Thumbnails help artists plan their compositions.
Define drop shadow.
A shadow that appears behind a drawn or designed artwork.
Drop shadows add depth and dimension to images.
Fill in the blank: Words are our most basic form of _______.
expression.
Words convey thoughts, emotions, and ideas.
True or False: Graphic designers never combine images and letters.
False.
Graphic designers often combine images and letters to communicate messages effectively.
How do logos and familiar lettering function in popular culture?
They are used in specific ways to send a message to us.
Certain symbols or words can create feelings and associations.
What is the debate surrounding graffiti?
Some people believe that graffiti is vandalism, while others consider it art.
This debate often centers on the context and intention behind the graffiti.
What purpose can murals and lettering on walls serve?
They can be messages of change and inspire positive ideas in public spaces.
Murals often reflect community values and aspirations.
What is the term used to describe the type of writing or font being used?
Typography
Typography is unique to every person.
What are the 7 S’s used to analyze fonts?
- Size
- Slant
- Spelling
- Spacing
- Shading
- Shape
- Style
Each S represents a different aspect of font analysis.
What does ‘Size’ refer to in font analysis?
Proportion of the letters
Refers to how large or small the letters appear.
What is another term used for words that slant?
Italics
Italics are commonly used for emphasis in text.
What does ‘Spacing’ refer to in font analysis?
How far apart the letters are
Affects readability and visual appeal.
What does ‘Shading’ influence in fonts?
Effects the look/effect of the letters
Can create depth or emphasis in typography.
What does ‘Shape’ refer to in font analysis?
The outline and form of the letters
Different shapes can convey different messages or styles.
What are the two categories of ‘Style’ in font analysis?
- Formal
- Informal
Styles can also include Free hand or stencilled.
What is the study of handwriting and lettering called?
Graphology
Graphology analyzes personality traits based on handwriting.
Fill in the blank: Typography is the word used to describe the type of writing or _______.
font
Fonts are the visual representations of typography.
