FOMO Flashcards
What is fomo?
(Przbylski et al 2013)
(Sashiltal et al 2015 )
“Negative feelings associated with the assumption that other people are engaging in a more exciting and rewarding social experience than they are “
“Fear of being ignored (fobi) / mystery of missing out “
Fomo is essentially a psychological human fear associated with missing out on a event+ experience
What drives FOMO
Need for affiliation:
. Feeling left out of social situations or feeling they should be more (fina 2013 )
. Need for social validation -feel worthy, loved, and appreciated (hendry, 2014)
. Not about missing out on the event itself, but missing out on socialising with their friends (relatives+coworkers)
. Need for self esteem (Chou+edge 2012)
- opportunity to feel good about themselves
- negative reinforcement + punishment
Social media fomo
Mcguiness, 2013
“Viewing others experiences and how they are choosing to live their lives becomes common- in other words they are able to “see what they are missing out”
Social media has heightened the sensation that everyone is having fun but therefore people are more sensitive to fomo appeals
Fomo and marketing
. It is imperative that event organisers are aware and up to date of the motivations that drive consumers to attend others
. The fear of missing out is a relatively new concept, but more “attuned” markets are now starting to capitalise on fomo appeals
Fomo emotions
“A pervasive apprehension that others might be having an enjoyable (event) experience from which one is absent”
Decision making emotions
Event experience emotions
Communicating prestige
Decision making : pre event, event, post event
Implications for decision making
Greater hesitation (unable to commit in case something better shows up) - late decision/buying
No mindfulness - unable to concentrate on the event experience - unhappiness/dissatisfaction
Non-attendees feeling fomo are paying attention to the event and therefore is is an opportunity to reach them - window of opportunity during the event- focus on “now”
