To get the targeted customers to Upgrade to FMP 12 OR as a minimum document/log in our Sales Systems why the customer cannot or chooses not to upgrade.
Theme:
Future-‐proof your Legacy Systems – Now!
• Reinforce the importance of future-‐proofing their legacy systems
• Importance of keeping up with platform changes, mobility, and fmp12 as a platform for the future
• Copy designed not to make them think “can I afford an upgrade?” but to ask “how can I afford not to upgrade?”
• Importanc
