Flashcards
Business Model Canvas
8 key aspects
- Key activities (production, research and development, marketing, sales and customer service)
- Value proposition (identifies the benefits of a company’s products and services it will deliver to customers)
- Customers (Customer targets)
- Revenue Channels (wholesalers, retailers, distributors)
- Customer Relationships (self-service, automated, communities)
- Key Resources (technology, capital, assets, infrastructure)
- Costs (all costs needed to operate, B2C and B2B)
- Key Partners (suppliers and distribution partners)
What is the nature of business activity?
- Goal-directed behaviour aimed at
obtaining and utilising scarce
resources to buy, make, trade,
and sell goods and services for a
profit (revenue – cost) - To sell products and services for a profit they
must satisfy customers’ wants and needs - Coordinating, organizing and motivating
people so that they work toward a common
goal
Business Environment Sectors
4 sectors (outer sectors and inner sectors!)
Organisation < Competitors (strategic groups) < Industry/sector (Porter’s Five Forces) < Macro-environment (PESTEL)
PESTEL
What does it stand for?
Political
Economical
Social Cultural
Technological
Environmental/legal
Political Factors
refer to taxes and government
government policies (corporation tax on profits)
taxation
trade regulations
political risks
trade blocks
Economic factors
Rates and employment
business cycles
unemployment
disposable incomes (incomes after tax and bills)
Interest rates
Exchange rates
Social-cultural factors
Lifestyle and incomes
demographics
income distribution
lifestyle changes (sleeping, eating etc)
social mobility (movement of individuals/families in social stata)
consumerism
culture and fashion
Attitudes towards work and leisure
Technological factors
Research and technology
research and development
government spending
technology transfer (movement of technical knowledge from organisation to another e.g internet , smartphones)
rates of obsolescence (new technology replaces old ones can be use in other cases other than technology)
Environmental/legal factors
Environmental impacts, health and licensing
environmental protection (from government and people)
energy consumption
global warming
waste disposal
re-cycling
competition laws (promoting healthy competition between businesses)
health and safety
employment laws
licensing laws
IPR laws (innovations/inventions are treated as an asset)
4 Industry Types
- perfect competition - small firms
large number of competing firms
homogenous products
low cost entry and exit.
Going prices set by supply and demand.
e.g agricultural, foreign exchange market
Monopolistic competition - Numerous sellers
large number of competing firms
heterogenous products/different products
low cost entry and exit
coffee shops, taxis, hair salon (zara and uber are examples)
oligopoly - large sellers
small number of competing firms
homogenous and heterogenous
costly entry and exit - capital investment required
e.g airlines, pharmaceuticals, microsoft, film and television.
Monopoly - only one producer/supplier
complete control over prices of products
one dominant film
No close substitutes
Costly entry and exit
Porters Five Forces
Barriers to entry/threat of new entrants (easy it possible for new companies to start up and create competition)
power of suppliers (Good supply source? , negotiation of prices)
competitor rivalry (market shares and competitors)
power of buyers (switching costs, loyalty) Higher market growth rate - rivalry less - not as many customers to attract
threat of substitutes (other substitute products that have the same features)
Factors that affect industry rivalry:
equally balanced competitors
slow industry growth
high fixed costs
lack of differentiation/switching costs
high exit barriers
stategic management
set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives.
competitive advantage
distinctiveness of an organisation’s resources and capabilities/competencies.
resources
assets that an organisation have or can call upon.
competencies
ways assets are used/deployed
core competency
well performed internal activity central to a company’s competitiveness and profitability
e.g brand recognition
Threshold resource
needed to meet customer minimum requirements - need in order to participate in the industry and compete in the market
Without threshold resources, an entity cannot survive in its industry and markets.
e.g management, money, materials for production
Threshold competence
Minimal requirements
basic knowledge and skills/essential characteristics
To move beyond minimal performance, additional competencies are required.
Distinctive resource
unique resources - create competitive advantage
Distinctive competency
Superior characteristic /quality that distinguishes a company from its competitors
e.g powerful brands - strong brand images
Disadvantaged competitive advantage
Not Valuable
Parity competitive advantage
Valuable
Not rare
Temporary competitive advantage
Valuable
rare
But can be imitated/copied