Flash Cards
There are two types of statistics
(Analytics)
Descriptive and Inferential
Descriptive statistics are used to ______
Inform / Explanatory
Inferential statistics are used to ______
Predict / Trend
Name the 4 levels of measurement
(NOIR) Nominal, Ordinal, Interval Ratio
Nominal
no number and no sequence
ordinal
no numbers but there is a sequence
Interval
zero is just a place holder the numbers could be negative
Ratio
zero is the lowest you can go. zero means absent of anything
Outliers create this type of error
Out-of Range
Unpredictable error
Random Error – No correlation
Error may occur from missing data.
(Example: Space not filled in)
Omission Error – Distorted results
This error repeats itself
Systematic Error – Skewed results
What is the process of quality control?
Reduce/ minimize errors
All variable measurements and
manipulations are under the
researcher’s control
Experimental study
Used when impractical or impossible to
control the conditions of the study
Observational study
Participants are not told if they are in
the treatment group or control group
Blind Study
The procedure the researcher applies to
each subject
Treatments
Neither the treatment allocator nor the
participants know who is in the
treatment group or control group
Double blind study
Questions favor an outcome or the
interviewer ask questions that favor an
outcome.
Information Bias
The average outcome (payoff) when the
future includes scenarios that may or
may not happen
Expected Monetary Value (EMV)
Analysis
Observation points that are distant from
other observations.
Outliers
Note: Can be included or excluded in
analysis (causes skewness)
Bias that occurs from not selecting a
random sample
Measurement bias
Bias introduced because respondents
believe it will be beneficial if selected.
Conscious bias
Each of the four quartile groups a
population can be divided
Quartiles