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Food & Beverage Test #1 > first test > Flashcards

first test Flashcards

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Gourmet Food flashcards
1
Q

Question 1

successfully attracting customers from target market is a result of:

A

B

(an effective marketing plan)

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2
Q

question 2

restaurants at shopping malls can be classifed as which type of operation?

A

B

(convenience)

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3
Q

question 3

one main principle of pricing psychology states that customers perceive?

A

B

a price of $6.00 and $6.99 as being about the same

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4
Q

question 4

which is an example of publicity?

A

A

(a restaurant review by a food critic)

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5
Q

question 5

survey questions about age, income, geography seek to understand which type of information?

A

A

(demographic)

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6
Q

question 6

an exmaple of an interactive communication channel is a

A

A

(website)

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7
Q

question 7

to ensure a successful sales promotion, a manage should

A

B

(is the operations best sales force)

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8
Q

question 8

effetive trail sales promotion campaign should be based on

A

D

(a beginning and an end data of the promotion)

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9
Q

question 9

factual records collected and actual sales, product usages, customers served, and other operating information are examples of which type of information?

A

B

(internal)

“its not “outside” but rather - “

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10
Q

question 10

which action must a manager take with final objective adverstising data?

A

D

(follow up on information)

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11
Q

question 11

The most elegant and expensive style of table service is:

A

C

french

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12
Q

question 12

Standardized recipes are used to:

A

B

minimize preparation erros.

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13
Q

question 13

An internal factor that influences individual buying
behavior is:

A

B

age

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14
Q

question 14

The most effective sales and marketing tool in a
restaurant is its:

A

D

menu

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15
Q

question 15

Which type of vegetarian will NOT consume food of any
animal origin including milk, cheese, and honey?

A

C

vegan

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16
Q

question 16

the correct sequence of a sales promotion is to plan

A

C

advertise, implement, and monitor

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17
Q

question 17

Effective public relatins activities have the impact of

A

A

building name recognition

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18
Q

question 18

Which business structure is the least complex but has
the greatest liability for ownership?

A

the answer is A

sole proprietorship

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19
Q

19

In some fine dining operations, a person formally trained on
wine selection is called a:

A

C

sommelier

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20
Q

question 20

Unlike the taste, smell, and texture of a food ingredient,
friendliness of a server is which type of trait?

A

C

intangible

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21
Q

21

The process of gathering and analyzing relevant and
accurate information about customers, competitors, and
marketing in order to improve decision making in known as:

A

the answer is C

market research

22
Q

22

An operations potential customers are known as:

A

D

target market

23
Q

Good value from the customers point of view is the:

A

the answer is C

difference between what they pay and what they get

24
Q

24

The first step to ensure good publicity is to
build positive relationships with the:

A

B

local community

25
Q

25

An operation is running an ad in the local newspaper
offering a 10% -off coupon on its new 8-ounce chipotle
steak entrée. This coupon will affect customers:

A

D

value perception

26
Q

26

An operation is running an ad in the local newspaper
offering a 10% -off coupon on its new 8-ounce chipotle
steak entrée. This coupon will affect customers:

A

C

strength, weaknesses, opportunites, and threats

27
Q

27

Tactical marketing activities are those that focus on the:

A

A

ways products will be sold

28
Q

28

Restaurant manager need to know the difference
between a trend and a fad because a:

A

C

trend will elevate sales for a long period of time

29
Q

29

A nursing home is most likely to have which
type of menu?

A

A

cyclical

30
Q

30

the number of times a customer frequents an operation known as

A

D

usage

31
Q

31

An example of a noncommercial operation is a:

A

D

school

32
Q

32

The demographics that are critical for all
operations regardless of type includes:

A

D

income and age of customers

33
Q

33

Sales promotions are useful when:

A

A

people are aware of them

34
Q

34

A fast-casual restaurant using midrange value
pricing will most likely use which price for and entrée?

A

D

$11.95

35
Q

35

Which is an internal factor when evaluating the
marketing plan?

A

D

great tasting products at the right place

36
Q

36

Which statement best reflects a reasonable and
measurable sales promotion objective?

A

C

The restaurant will aim to increase the number of families dining in on

or Tuesdays by 10% with coupons for free beverages during the
month of June.

37
Q

37

If the market for a product is known to be $1,000,000
and operation is known to have 20% of the market, then
its share is:

A

C

$200,000

38
Q

38

The correct order of the five steps of the purchasing process is:

A

C

recognition of need to want, Information search, Evaluation of options,

, Evaluation of options,
purchase decision, and purchase assessment.

39
Q

39

Which communication channel or media type generally has
the lowest costs for advertising?

A

B

Newspaper

40
Q

40

In a SWOT analysis, which category is represented by the entry of a new competitor with lower prices?

A

D

threats

41
Q

41

The check average is determined by dividing total revenue by:

A

C

numbers of guests served.

42
Q

42

For a dish with a target food cost of 32% and a food cost of $2.29, the best
menu price using the factor pricing method would be:

A

C

$7.16

43
Q

43

A business that obtains information about the needs of its target market and then provides products and services that are intended to fulfill those needs is using which type of focus?

A

C

customer

44
Q

44

In order to implement a sales promotion, the manager must first:

A

B

create a checklist

45
Q

45

Which tear describes the grouping of several products?

A

B

bundling

46
Q

46

The three main types of market research objectives are:

A

C

descriptive, exploratory, and causal.

47
Q

47

Consumer protection laws enacted at the state and federal level are designed to ensure the customers are informed in advance about the:

A

B

food items that will be available

48
Q

48

Which sales promotion method is used primarily to increase customer loyalty?

A

B

frequent diner programs

49
Q

49

An operation usually assesses its primary or direct competitors through:

A

A

observation

50
Q

50

which is a characteristic of a fine-dining resturant?

A

C

complex food

Food & Beverage Test #1 (1 decks)

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