first test Flashcards
Question 1
successfully attracting customers from target market is a result of:
B
(an effective marketing plan)
question 2
restaurants at shopping malls can be classifed as which type of operation?
B
(convenience)
question 3
one main principle of pricing psychology states that customers perceive?
B
a price of $6.00 and $6.99 as being about the same
question 4
which is an example of publicity?
A
(a restaurant review by a food critic)
question 5
survey questions about age, income, geography seek to understand which type of information?
A
(demographic)
question 6
an exmaple of an interactive communication channel is a
A
(website)
question 7
to ensure a successful sales promotion, a manage should
B
(is the operations best sales force)
question 8
effetive trail sales promotion campaign should be based on
D
(a beginning and an end data of the promotion)
question 9
factual records collected and actual sales, product usages, customers served, and other operating information are examples of which type of information?
B
(internal)
“its not “outside” but rather - “
question 10
which action must a manager take with final objective adverstising data?
D
(follow up on information)
question 11
The most elegant and expensive style of table service is:
C
french
question 12
Standardized recipes are used to:
B
minimize preparation erros.
question 13
An internal factor that influences individual buying
behavior is:
B
age
question 14
The most effective sales and marketing tool in a
restaurant is its:
D
menu
question 15
Which type of vegetarian will NOT consume food of any
animal origin including milk, cheese, and honey?
C
vegan
question 16
the correct sequence of a sales promotion is to plan
C
advertise, implement, and monitor
question 17
Effective public relatins activities have the impact of
A
building name recognition
question 18
Which business structure is the least complex but has
the greatest liability for ownership?
the answer is A
sole proprietorship
19
In some fine dining operations, a person formally trained on
wine selection is called a:
C
sommelier
question 20
Unlike the taste, smell, and texture of a food ingredient,
friendliness of a server is which type of trait?
C
intangible
21
The process of gathering and analyzing relevant and
accurate information about customers, competitors, and
marketing in order to improve decision making in known as:
the answer is C
market research
22
An operations potential customers are known as:
D
target market
Good value from the customers point of view is the:
the answer is C
difference between what they pay and what they get
24
The first step to ensure good publicity is to
build positive relationships with the:
B
local community
25
An operation is running an ad in the local newspaper
offering a 10% -off coupon on its new 8-ounce chipotle
steak entrée. This coupon will affect customers:
D
value perception
26
An operation is running an ad in the local newspaper
offering a 10% -off coupon on its new 8-ounce chipotle
steak entrée. This coupon will affect customers:
C
strength, weaknesses, opportunites, and threats
27
Tactical marketing activities are those that focus on the:
A
ways products will be sold
28
Restaurant manager need to know the difference
between a trend and a fad because a:
C
trend will elevate sales for a long period of time
29
A nursing home is most likely to have which
type of menu?
A
cyclical
30
the number of times a customer frequents an operation known as
D
usage
31
An example of a noncommercial operation is a:
D
school
32
The demographics that are critical for all
operations regardless of type includes:
D
income and age of customers
33
Sales promotions are useful when:
A
people are aware of them
34
A fast-casual restaurant using midrange value
pricing will most likely use which price for and entrée?
D
$11.95
35
Which is an internal factor when evaluating the
marketing plan?
D
great tasting products at the right place
36
Which statement best reflects a reasonable and
measurable sales promotion objective?
C
The restaurant will aim to increase the number of families dining in on
or Tuesdays by 10% with coupons for free beverages during the
month of June.
37
If the market for a product is known to be $1,000,000
and operation is known to have 20% of the market, then
its share is:
C
$200,000
38
The correct order of the five steps of the purchasing process is:
C
recognition of need to want, Information search, Evaluation of options,
, Evaluation of options,
purchase decision, and purchase assessment.
39
Which communication channel or media type generally has
the lowest costs for advertising?
B
Newspaper
40
In a SWOT analysis, which category is represented by the entry of a new competitor with lower prices?
D
threats
41
The check average is determined by dividing total revenue by:
C
numbers of guests served.
42
For a dish with a target food cost of 32% and a food cost of $2.29, the best
menu price using the factor pricing method would be:
C
$7.16
43
A business that obtains information about the needs of its target market and then provides products and services that are intended to fulfill those needs is using which type of focus?
C
customer
44
In order to implement a sales promotion, the manager must first:
B
create a checklist
45
Which tear describes the grouping of several products?
B
bundling
46
The three main types of market research objectives are:
C
descriptive, exploratory, and causal.
47
Consumer protection laws enacted at the state and federal level are designed to ensure the customers are informed in advance about the:
B
food items that will be available
48
Which sales promotion method is used primarily to increase customer loyalty?
B
frequent diner programs
49
An operation usually assesses its primary or direct competitors through:
A
observation
50
which is a characteristic of a fine-dining resturant?
C
complex food
