First Terms Quiz

Question 1

Strategy

Answer 1

Broad set of ideas to engage the target market

Question 2

Media Planning

Answer 2

Specific plan to enact your strategy

Question 3

Media Buying

Answer 3

The implementation of your media plan

Question 4

IO

Answer 4

Insertion order – contract of the station showing the specifics of an ad buy

Question 5

Media Outlet

Answer 5

The place where the ad will appear or the entity that owns that space

Question 6

OOH

Answer 6

Out of home. Anything outside

Question 7

Gross

Answer 7

The cost of an ad plus the ad agency’s commission (usually 15%)

Question 8

Net

Answer 8

The cost of an ad without agency commission

Question 9

Trade advertising

Answer 9

Aka barter. Trading product instead of money for advertising

Question 10

Added value

Answer 10

Stuff the outlets throw in for free

Question 11

ROS

Answer 11

Run of station or run of site. They’re gonna put your ads on wherever/whenever they have room

Question 12

SEO Marketing

Answer 12

Search engine optimization. Making sure your site is at the top of search results

Question 13

Remarketing

Answer 13

Stalker ads, the kind that follow you around the internet after you visit a site

Question 14

CTA

Answer 14

Call to action, i.e. “Buy now!” or “Click here!”

Question 15

Direct Response Marketing

Answer 15

Something that allows the purchase to be traced back to that ad, like a code

Question 16

Influencer Marketing

Answer 16

A social media personality or celebrity promotes the product in exchange for product, not cash

Question 17

Earned Media/PR

Answer 17

Publicity gained through media that is not paid advertising. Advertising interrupts content that people want to consume; earned media is the content

Question 18

Collateral

Answer 18

Stuff handed out at an event

Question 19

Cherry-picking

Answer 19

When you get to choose where your ads show up

Question 20

Remnant deal

Answer 20

When you get whatever’s left for a cheap rate. Aka a space-available bonus

Question 21

BIDs

Answer 21

Business Improvement Districts. They decide where the receptasigns go

Question 22

Big bellies

Answer 22

The big three-receptacle trash bins

Question 23

Bus kings

Answer 23

Bus sides that take up the whole side of the bus

Question 24

2x7

Answer 24

A newspaper ad, measured in columns by inches

Question 25

CPM

Answer 25

Cost per thousand

Question 26

Scarcity marketing

Answer 26

Restricting the availability of something to boost sales