First Section KEY Flashcards
1
Q
Normative statement
A
Statement that is subjective and cannot be tested by fact - opinion value judgment based
2
Q
Positive statement
A
Objective statement that can be tested
3
Q
Choice architecture
A
How choices are presented to the consumer - opting in or out of something
4
Q
Nudges
A
Choices influenced by fact/ positive statements - ‘one of your five a day’
5
Q
Framing
A
How words and numbers frame choice £4.99 per day as opposed to 1230 a year
Type of choice architecture
6
Q
Default choice
A
Setting socially desirable choices as default choices - organ donation, pensions
EFFORT TO CHOOSE OTHERWISE
Type of choice architecture
7
Q
Mandated choice
A
Legally required to make a choice
E.g for driving liscense
8
Q
Restricted choice
A
Limited number of choices
