First Partial Flashcards
What is mass communication?
a language act that is “one way” and is sent out to an often incalculably large number of people
Which are the four mass media categories?
- Print media
- Sound & motion picture recording
- Broadcast media
- New media
What is public opinion?
collection of opinions and beliefs held by the adult population of a nation
What is media literacy?
the physical carrier of information; the skill of analyzing various texts in relation to the media in which they are published
What is bias?
the skewed presentation of a story from a particular ideological position
What is manufactured consent?
it described the phenomenon that a small ruling elite can shape public opinion in their favor by controlling the media
Which are some of the characteristics that might define an audience?
- Gender
- Age
- Nationality
- Professional field
- Ideology/beliefs/religion
- Likes/dislikes
- Social status
- Marital status
What is a media institution?
organization or company, public or privately owned, that produces and/or distributes media products
What do media institutions do?
They shape the media product and its content to get a message across
Which are the elements for media influence?
- Values & ideologies
- Attitudes, interests & beliefs
- People’s actions
What is brand image?
to establish a difference between companies
What is synergy?
the interaction of two or more agents or forces so that their combined effect is greater with technology and/or companies
What is subsidiary?
a government or state-owned enterprise, of which the holding company is in charge
What is a conglomerate?
big companies that have many other companies
What is an oligopoly?
few companies that control a whole market/industry
