FIRST EXAM Reviewer Flashcards
A particular form of visual practice; is both an active and a creative process
Reading
We draw on our general and specific knowledge, our tastes, and habits, and our personal context.
Reading the visual
The study of genealogy and practice of visualization of modern culture. Its concentration is on the interface between images and viewers rather than on artists and works. It is concerned with visual events in which information, meaning, or pleasure is sought by the consumer in an interface with visual technology.
Visual Culture
It is an interdisciplinary field that has close links with humanities and social sciences-philosophy, sociology and literary studies in particular.
Visual studies
It is one discipline that provides many useful techniques for anyone studying visual culture and is one of the important fields of social understanding, history, and culture.
Capital-A Art
It s the production of social media, especially digital media.
Spectatorship
It is considered beautiful or appealing.
Visual matter
It is an analytical approach and a research methodology that examines the use of what we are called as signs in society.
Semiotics
It is a basic unit of communication; it is just something that has some meaning for someone; means something, and not one thing.
Sign
The name of a group of signs-a collection of signs which are organized in a particular way to make meaning.
Text
This means the environment in which a text occurs and communication takes place.
Context
It is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art.
Aesthetics
It exploits vulnerabilities of the human visual perception and can make us experience emotions that move us and compel us to do things that we otherwise would not even think of.
Art in Photography
Are frames of reference that inform the concepts and focuses, allowing visual communication and meaning to evolve.
Context
The systematic process of interpreting that work according to the rules governing that kind of text can be referred as reading.
Seeing as Reading
The engineering discipline dealing with visual representation.
Visual Technology
It refers to a general familiarity with, and an ability to use, the official and unofficial rules, values, genres, knowledge, and discourses that characterize cultural fields. In this sense, it is not just familiarity with a body of knowledge; it also presupposes an understanding of how to think and see in a manner that is appropriate to the imperatives of the moment.
Cultural Literacy
It can be understood as a set of values and dispositions gained from our cultural history that stay with us across contexts (they are durable and transposable). These values and dispositions allow us to respond to cultural rules and contexts in a variety of ways (they allow for improvisations). Still, these responses are always determined-regulated- by where we have been in culture.
Habitus
- Selection and omission, framing, and the evaluation-every act of looking and seeing is also an act of not seeing.
- Selection, omission, framing, and evaluation produce a visual text.
Important techniques for reading the visuals
which are produced or created; this process of production is an ongoing one. The status of signs and ___ is always relational and contingent.
Texts
If we are attending closely or carefully to an event, person, thing, or scene, we will create a text that is made up of what we call contiguous elements.
Attention and Focus
A number of elements contribute to or facilitate the process of suturing the world to make a text.
Seeing in Time and Motion
It is anything that is treated as a meaningful part of the unit that is the text.
Sign
It is a term for text-types, which structure meanings in certain ways, through their association with a particular social purpose and social context. These two concepts inform or influence visual activity.
Genres