Firms in Competitive Markets Flashcards
Characteristics of a competitive market
many buyers and sellers, goods are identical, and firms can freely enter/exit the market
how to solve for total revenue
quantity times price (Q x P)
average revenue
how much revenue a firm receives for the typical unit sold
average revenue equals the price of a good
Marginal revenue
change in total revenue from the sale of each additional unit of output
How to see the change in profit
Comparing marginal revenue and marginal coast of each unit produced
When marginal revenue is greater than marginal cost, increasing the quantity produced raises profit
The market price line is a ____ line
Horizontal
the competitive firm is a price taker (the price of the firm’s output stays the same no matter what)
The market price line equals to the
marginal revenue (in competitive firms only!)
Where does the firm maximize profit?
Where the marginal cost equals the marginal revenue (Qmax)
If marginal revenue is greater than marginal cost…
the firm should increase its output
If marginal cost is greater than marginal revenue
firm should decrease its output
The marginal-cost curve is the competitive firm’s supply curve because it determines what?
the quantity of the good the firm is willing to supply at any price
Shutdown
Short-run decision not to produce anything because of market conditions
if shut down in SR, they must still pay fixed cost
Exit
A long-run decision to leave the market (zero costs)
Pros and Cons in Short-run Decision
Cost of shutting down: revenue loss=total revenue
benefit of shutting down: cost savings equals variable costs
when shut down, total revenue is greater than variable costs
Sunk cost
a cost that has already been committed to and can’t be recovered
pay them regardless of chose
fixed costs=sunk costs, they have to pay it no matter what