Firms in Competitive Markets Flashcards

1
Q

Characteristics of a competitive market

A

many buyers and sellers, goods are identical, and firms can freely enter/exit the market

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2
Q

how to solve for total revenue

A

quantity times price (Q x P)

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3
Q

average revenue

A

how much revenue a firm receives for the typical unit sold

average revenue equals the price of a good

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4
Q

Marginal revenue

A

change in total revenue from the sale of each additional unit of output

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5
Q

How to see the change in profit

A

Comparing marginal revenue and marginal coast of each unit produced

When marginal revenue is greater than marginal cost, increasing the quantity produced raises profit

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6
Q

The market price line is a ____ line

A

Horizontal

the competitive firm is a price taker (the price of the firm’s output stays the same no matter what)

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7
Q

The market price line equals to the

A

marginal revenue (in competitive firms only!)

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8
Q

Where does the firm maximize profit?

A

Where the marginal cost equals the marginal revenue (Qmax)

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9
Q

If marginal revenue is greater than marginal cost…

A

the firm should increase its output

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10
Q

If marginal cost is greater than marginal revenue

A

firm should decrease its output

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11
Q

The marginal-cost curve is the competitive firm’s supply curve because it determines what?

A

the quantity of the good the firm is willing to supply at any price

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12
Q

Shutdown

A

Short-run decision not to produce anything because of market conditions

if shut down in SR, they must still pay fixed cost

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13
Q

Exit

A

A long-run decision to leave the market (zero costs)

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14
Q

Pros and Cons in Short-run Decision

A

Cost of shutting down: revenue loss=total revenue

benefit of shutting down: cost savings equals variable costs

when shut down, total revenue is greater than variable costs

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15
Q

Sunk cost

A

a cost that has already been committed to and can’t be recovered

pay them regardless of chose

fixed costs=sunk costs, they have to pay it no matter what

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16
Q

Pros and cons of the long-run decision to exit

A

Cons: revenue loss=total revenue

Benefits of exiting the market: cost savings equal total costs (total revenue is greater than total costs)

17
Q

When do you enter a market?

A

when profit is higher than average total cost

18
Q

Formulas to find profit

A

Profit=TR-TC

Profit: (P-ATC) x Q

19
Q

A competitive firm’s short-run supply curve is the ____ cost curve above its ____cost curve

A

marginal; average-variable

20
Q

With individual firms…

A

the quantity of output supplied to the market equals the sum of the quantities supplied by each firm

21
Q

The supply curve in the long run

A

the price equals marginal cost (firm maximizes profit)

price also equals average total cost (profit is zero, no incentive to enter or leave the market)

must be horizontal to the price

22
Q

zero-profit equilibrium

A

firm’s revenue mist compensate the owners for these opportunity costs

23
Q

why does the long-run supply curve slope upwards?

A

resources may be available in limited quantities

firms may have different costs