Firm Behavior and Market Structure Flashcards
marginal revenue formula
change in total revenue / change in quantity
marginal cost formula
change in total cost / change in quantity
the change in a firm’s revenue from producing one more unit of a good
Marginal revenue
the change in a firm’s cost from producing one more unit of a good
marginal cost
profit point of production
where marginal revenue is equal to marginal cost
if marginal revenue is greater than marginal cost the firm should produce more/less goods
more
if marginal revenue is less than marginal cost the firm should produce more/less goods
less
a firm cannot increase profits by producing any more or any less than the point where
marginal revenue equals marginal cost, or marginal profits equals 0
marginal revenue stay constant and equal to the price under what condition
perfect competition (price taker can’t influence the price on their own)
a firm will shut down production any time the price is below
average variable cost
the short-run supply curve for the firm is the marginal cost curve at any point below/above (blank blank) cost
above average variable cost
the long run supply curve is the marginal cost curve below/above average (blank blank)
above average total cost
if the marginal revenue line crosses marginal cost at a point that the price is greater than average total cost, there is a profit/loss
profit
if the marginal revenue line crosses marginal cost at a point that the price is less than average total cost, there is a profit/loss
loss
When the price is equal to average total cost (blank) economic profits will be realized
zero, no incentive to enter/exit a market