FINISH LATERsocial influence: social change

Question 1

What does social change refer to?

Answer 1

The ways in which a society develops over time to replace beliefs, attitudes, and behavior with new social norms.

Examples include women’s suffrage, gay rights, and environmental issues.

Question 2

What is the first way a minority can change the norms of a majority?

Answer 2

Drawing attention

Question 3

What is the second way a minority can influence societal norms?

Answer 3

Consistency

Question 4

What is the third way a minority can affect societal change?

Answer 4

Deeper processing

Question 5

What does the Augmentation principle refer to?

Answer 5

A concept in minority influence where the commitment of the minority leads to greater impact on the majority.

Question 6

What is the Snowball effect in the context of minority influence?

Answer 6

A process where the influence of a minority gradually increases as more people adopt their views.

Question 7

What is social cryptomnesia?

Answer 7

Memory loss of the process by which social change occurred.