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Investor pitch > Financials > Flashcards

Financials Flashcards

1
Q

How much does one event cost?

A

USD 18 000

ZAR 300 000

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2
Q

How much does one song cost to produce 2021?

A

USD 1 000

ZAR 17 000

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3
Q

How much does a music video cost to produce 2021?

A

USD 3 000

ZAR 50 000

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4
Q

How much does one song cost to produce 2025?

A

USD 2 100

ZAR 35 000

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5
Q

How much does a music video cost to product 2025?

A

USD 12 000

ZAR 200 000

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6
Q

How much does training one artist cost 2021?

A

USD 9 000

ZAR 149 000

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7
Q

How much does training one artist cost 2025?

A

USD 18 500

ZAR 307 000

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8
Q

How are you planning to spend the investment?

A

On Experiences, salaries, operating costs, artist training & music production

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9
Q

When will you run out of funding?

A

2021, but according to our projections we will become profitable by 2022. Burn rate per month: ZAR 160 000 / USD 9 250

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10
Q

How is the business performing?

A

40% growth audition sign-ups, 3.4% in fanbase growth

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11
Q

How will you make money?

A

Experiences, partnerships & copyright

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12
Q

How will you make money for investors?

A

Exit strategies & copyright/content value

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13
Q

How are you spending sponsors money?

A

On Experiences, salaries, operating costs, artist training & music production

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14
Q

How could you grow faster with money?

A

Grow the team within music production and marketing and do events (Experiences)

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15
Q

How did you come up with the valuation?

A

These things are very difficult at this stage. It is based on the 250 000 needed and 10% ownership

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16
Q

What are the company three year projections?

A

Making a profit 2022 & four doubling that profit the upcoming 4 years

17
Q

What are the key assumptions for the underlying projections?

A

Expansion to other locations. Consistent growth in fanbase of acts = growth in value to partners, events & copyright.

18
Q

How much equity & debt has the company raised?

A

Owners equity of USD 50 000

ZAR 840 000

19
Q

How much stock pool is being set aside for employees?

A

We have not determined that yet but have discussed that we want to portion to be set aside for employees, at least key employees.

20
Q

What are the key measurements that the management team is focusing on?

A

Fanbase growth, engagement, streams & ticket sales.

21
Q

What key additions to the team are needed in the short term?

A

Strengthen the marketing team

22
Q

Why is the team uniquely capable to execute the company’s business plan?

A

Combination: vast experience from industry, start-ups, digital businesses and the target market.
The passion, not only working with a market to make a difference but doing so with music. Passion for music and Africa.

23
Q

What motivates you/the founders?

A

Every day I do what most managers do, direct, have difficult conversation, plan, analyse, etc. The two major differences in this job is that I even though I have worked with dedicated teams I have never worked with a team that so involved in what we are doing. The other one is how it most days does not even feel like a job, I am doing what I have always dreamed of - which is building a great organisation based on an amazing idea

24
Q

What is early positive traction you have had?

A
  • Beta training program and music production with 6 talents
  • Partnerships with MTN and Gold Fever, world class songwriters in LA
  • Press in South Africa
  • Getting some of our songs onto Sportscenes own radio channels, 100 stores in SA
25
Q

What is the market value?

A

636 million USD

26
Q

How do you plan to scale the team in the next 12 months?

A

Scale in hours worked per week & team member and grow with 3 people

27
Q

How is the division of your costs?

A

experiences 40%, salaries 28%, artis training 10%, operating costs 15%, music production 4,5%, marketing 2,5%

28
Q

What are your main KPIs?

A

Fanbase growth, audition entries & music production streams/views

29
Q

What are your main KPIs?

A

Fanbase growth (closing in on 100 000, 300% growth monthly on some channels), 250+ audition entries & music production streams/views (on avg. 70 000 views/music video)

30
Q

How is the team executing on your KPIs?

A
  • Working with FB & WhatsApp, company, act & individual artists. Give-aways, sharing & interacting on relevant FB groups. Driving users to our WhatsApp groups to share more exclusive (& data heavy) content there
  • Working with local micro-influencers
  • Partnering with local organisations who have an on the ground presence and reach our audiences via them to find talent but also build the fanbase
  • On the distribution side we distribute our music for free to the local audience, who would not pay for the subscription any way, & have a partnership with Sony/the Orchard for distribution across different services
  • Tried & true manuals for a digital audition process, for high quality productions at a low cost. What works, what doesn’t
31
Q

What is your goal within a year?

A
  • We should be at 1 000 000 fans
  • We should have at least 1 000 audition entries for each act
  • We should have 3,5 million views/streams on avg.
32
Q

What are the risks of the business?

A
  • No one has paid for an event yet. That is only one of the revenue streams, for partners we already have a proof of concept
  • Cultural challenges. Education & communication with our artists & our target market.
33
Q

How many employees do you have?

A

4 employees & 3 consultants

34
Q

How much of the funding will be spent on artist training?

A

USD 65 000

ZAR 1,1 million

35
Q

How much of the funding will be spent on music production?

A

USD 30 000

ZAR 505 000

36
Q

How much of the funding will be spent on events?

A

USD 260 000

ZAR 4,5 million

37
Q

How much of the funding will be spent on operating costs?

A

USD 100 000

ZAR 1,7 million

38
Q

How much of the funding will be spent on salaries?

A

USD 180 000

ZAR 3,1 million

39
Q

How much of the funding will be spent on marketing?

A

USD 14 000

ZAR 240 000

Investor pitch (2 decks)

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