financial planning Flashcards
What is demand?
The amount of a product that consumers are prepared to buy
-Can be measured in terms of volume or value
what are revenues?
The amount of a product that customers actually buy from a firm
factors affecting demand
-Price
Income
Taste and fashion
Technological changes
Government decisions
Seasonal changes
Social and demographic
Competitor actions
How do you calculate revenue?
total revenue = volume sold x selling price
what are two ways to increase revenue
- Increase quantity sold.
-By cutting price or offering volume related incentives - Achieve a higher selling price.
what are costs?
-Amounts that a business incurs in order to make goods and or services
why are costs important?
-They drain away profit from the business
-Difference between making a good or bad profit margin
-Main cause of cash flow problems
-Change as the output or activity of a business changes
What are fixed costs?
-costs that do not change as output varies
-They increase the risk of a start-up
-E.g. rent and rates, salaries and advertising
what are variable costs?
- costs that do change as output varies
-E.g. brought in stocks, marketing cost based on sales and raw materials
-Lower risk for start-up, as no sales mean no variable costs
what are semi-fixed costs
-Some costs are fixed in the short term, but then change once a certain level of output is reached
-E.g. admin salaries, stay fixed until workload means someone else is needed
-E.g. rent as you may need more space with increased output
Equation for total costs
total cost= fixed cost+ variable cost
What are four ways of reducing average costs
- spreading fixed costs.
- Reducing the amount paid for resources and materials.
- Increasing efficiency of labour by increasing motivation.
- By achieving economies of scale.
What is profit?
The reward or return for taking risks and making investments
-it’s a financial objective and the most important important source of cash flow
Equation for profit
total sales-total cost
what is a breakeven point
The point at which total revenue equals total costs
-Breakeven analysis helps businesses make decisions about prices, costs and level of sales