finance vocab

Question 1

Quality insurance

Answer 1

Includes the processes used to ensure a product is free of defects and/or meets a desired level of service

Question 2

Marketing research brief

Answer 2

A written document that includes a market and strategic overview, background information, role of research, objectives, suggested approach and research target, reporting requirements, timing, budget and existing research or other information related to the study.

Question 3

Service marketing

Answer 3

Refers to the marketing of an intangible product (service) - including developing the service, identifying the target market, and determining price, promotion and distribution of the service

Question 4

Marketing plan

Answer 4

A formal document that specifies a company’s activities for a determined amount of time

Question 5

Buzz marketing

Answer 5

Develops from a viral marketing technique used to get consumers talking about a product