Finance Content Chunk 1 Flashcards
1
Q
Define the strategic role of financial management
A
Planning and monitoring of a business’s financial resources to achieve its financial objectives
2
Q
PLEGS?
A
Profitability, Growth, Efficiency, Liquidity, Solvency
3
Q
Define liquidity
A
Extent to which a business can meet its financial commitments in the short-term
4
Q
Define Solvency
A
Extent to which the business can meet its financial commitments in the longer term
5
Q
Interdependence with Marketing
A
Finance depends on marketing to generate funds
Marketing depends on finance for funding to promote the product