Finals: Cultural Tourism And Marketing

Question 1

It used to be about advertising and selling

Answer 1

Marketing

Question 2

These two activities are now just part of a more complex set of strategic activities that comprise marketing

Answer 2

Advertising and selling

Question 3

True or false: a highly successful establishment makes marketing a concern not only of guess contact positions but of each and every employee of the establishment

Answer 3

True

Question 4

Is at the center of marketing

Answer 4

Customer satisfaction

Question 5

Social process by which individuals and groups obtain what they need and want through creating an exchanging products and value with others

Answer 5

Marketing

Question 6

Is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and the society at large

Answer 6

Marketing

Question 7

Tourism industry is both

Answer 7

Tangible (products) and intangible (services/experiences)

Question 8

Product cannot be separated from the consumer

Answer 8

Inseparable

Question 9

When tourists avail of the products and services, they have to personally go to where the products are

Answer 9

Inseparable

Question 10

Experience is likely to be different depending on when the product is available, who one is with, and how the service providers deliver the service at the time of consumption

Answer 10

Variable

Question 11

Refers to not being able to forward inventory today next day

Answer 11

Perishable

Question 12

With new options and company is emerging and competing in the global marketplace, one this nation can easily be substituted for another

Answer 12

Substitutable

Question 13

It is not a single product but the combination of products and services

Answer 13

Holistic

Question 14

May refer not just to the seasons of the year but also the behavioral patterns of the travel market

Answer 14

Seasonal

Question 15

Why is it very difficult for marketers to sell tourism products

Answer 15

Because it is a want, thus, it is more challenging on the part of the marketers to promote it

Question 16

Means that there is a greater degree of thought study involved prior to purchase

Answer 16

High-involvement product

Question 17

Three characteristics of a high-involvement product

Answer 17

Expensive
Complex (jargons)
Unrepeatable

Question 18

Entails gathering information about customers to better serve their needs and improve decision making

Answer 18

Marketing information management

Question 19

Involves planning to ensure that resources are available to maintain and improve business

Answer 19

Financing

Question 20

Ensures that the value and cost of goods and services offered to customers will be at the level that customers are willing to pay

Answer 20

Pricing

Question 21

Prepares the various promotional strategies that will enable the products to be introduced and sold to the customers

Answer 21

Promotion

Question 22

Involves designing, developing, maintaining, improving and acquiring products and services to meet the needs of the customers

Answer 22

Product/Service management

Question 23

Involves bring the products and services to the customers in the best way possible

Answer 23

Distribution

Question 24

The ultimate measure of marketing success: follow up, closing the sale and making a repeat sale

Answer 24

Selling

Question 25

Create strategies that draw awareness of products and services to generalized population or specific target market

Answer 25

Promotion

Question 26

Was restricted to print media and television

Answer 26

Advertising

Question 27

The paid or sponsored message in a commercially available medium

Answer 27

Advertising

Question 28

Marketing activities that stimulate purchasing and dealer effectiveness

Answer 28

Sales promotion

Question 29

How people who matter to a tourism organization think about it and how their perceptions, attitudes and behavior can be kept or made positive

Answer 29

Public relations

Question 30

Organizations make heavy use of promotional materials mailed or given away to customers or passed on to them by intermediaries

Answer 30

Direct marketing

Question 31

An interpersonal process whereby the seller ascertains, activates and satisfies the needs and wants of the buyer so that they both benefit

Answer 31

Personal selling

Question 32

Perceive differentiation and competitive environment

Answer 32

Differentiation perception

Question 33

Is practice in many sectors because of the changes in the demand for products and services from time to time

Answer 33

Revenue management (yield)

Question 34

Charge the same rate as the industry leaders

Answer 34

Follow-the-leader

Question 35

Charge less than the competition

Answer 35

Discount pricing

Question 36

A standard Mark-up is added to the cost of the product

Answer 36

Cost-plus pricing

Question 37

Establishment of price based largely on those of competitors

Answer 37

Going rate pricing

Question 38

Setting a high price when the market is price insensitive for high-end market

Answer 38

Skimming pricing

Question 39

Companies set a low initial price to penetrate the market quickly and deeply

Answer 39

Penetration pricing

Question 40

It is the job of whom to place the guest with their enterprise

Answer 40

Sales manager

Question 41

Distribution channel functions

Answer 41

``` Information Promotion Contact Matching Negotiation Physical distribution Financing Risk-taking ```