FINALS Flashcards
(42 cards)
Just world phenomenon
we get what we deserve , conservatives more likely to believe it
Liberals
Liberals have larges onterios cortex assiociated with monitoring uncertainty
Conservatives
have a larger amygdala associated with fear
Propaganda
deliberate, direct behavoir, systematic, change cognitions methodical and organized.
shape perceptions
symbols and slogans
terminology
tas as a burden
Manipulating tcognition
Dehumanising the enemy, direct behavoir manipulating
Gaslighting
play , manipulating a person into mistrust their own instincs, make them question their views of the world, psycholoogical abuse, multiple times.
spin
a political figure frames an issue and leaves information that is not profiting them
Brainwashing
origin in totalitairian regimes , torture drugs ex. North Korea, psychological torture
steps of brainwashin
Keep the subject in isolation, no lights or clocks
self distribution
malnutrition
threats of physical harm
reduces ability to think critically and independentally
taking away identity
using guilt
self betrael
working towards a breaking point - confiucion
kidness give water etc other relief
compulsion to confess -confess crimes they did not commit
channeling guilt - your county is guilty
progress and harmony -introduce new systems convince them that they get rewarded if they change
-confession and rebirth - ritual
only 5% can resist the plan
teaching traing what to do in the situation
MKultra - porpoject to try and use LSD hyprosis telepathy remote viewing post korean war
Ballet pamphlets to initiatives
no requirement for thruth
Voting behavoir - campaign ads
emotional ads can be very effective
four stages Campaign ad types of appeals
1. Foundation Introduction and biography tends to be positive vision for the future portay themselves in positive light
- “why you should vote for me”
qualifications
assemenst of facts - attack ads
sometimes attack of opponent party
sometimes attack of the president
the opponent to negative aspects of the party - wrap up ads
sum up positive aspects of campaign
remind people what the like about candidate
campaing ads
traditionally the most prominent source og info about the initiaiatives candidates under the presidential level -different types of appeals -cognitive : provision of facts no legal requrement to be true
Affect: eliciting emotional respone
- happiness , pride , fear, angry
- activates gut-level respone
Digital ads
have changed the way traditional campaign ads woke
- lack of control of timing ads
- they are made themselves certain demographics
“viral” phenomenon pressure to create meme catchy ads
can be longer than traditional lenght
Rhetorical purposes of campaign ads
- praise candidate definitional adress issue. partisan appeal , shared values, raise money for campaigns
- Candeming opponent
soft sell: human self deprecation
hard sell - omnius, dark colars, slow music - response ads
rebuttal
repition
repition works, see them multiple times, think the content is true
simple, simplify understanding of issue
first impression are made from introductory ads
if first is negative by opponent, that sticks in our minds
campaign ads are more effective during primals rather general elections
people most pervaved by ads are middle knowledgeable people
law interest issues
high interest are petter inforem and not swayes
ads
campaign ads hande perception about candidate during genreal election, doesnt change votes
studies shot that fabricated images in campaign ads do not work if people have acess to other info that could prove it to be wrong
very few campaing ads change coting behavoir on a massive scale unless it feeds of a preexisting narrative
swift boat ads
negative campaigning, has increased over time - can have negative consequenses for future
depress voter turnout
Social indetity theory tajfell
intergroup behavoir motivated by group categorization concept with group concept
self esteem
Minimal group paradigm
minimal conditions in order for discrimation to occur does not tak much for discrimination
categorizing predispotion
differences lead to discrimintaion
institutions who classify people, defining people
tolerance
need to tolerate all groups in society differ by who is doing the tolerating more education social status younger religiosity low levels of interpersonal only tolerate the ones that believe it
Subconcious Bias
Infants not socialized yet can make a distinction between race and gender.
by stander effect
associated with refusion of responsibility
between different countries