Finals Flashcards
List five characteristics of mass comm professionals
Curiosity, Research, Write Well, Meet Deadlines and Be Honest
What happens when something goes wrong
: have a back-up plan, be flexible, be able to think quickly on your feet.
What is Media Literacy
Ability to analyze, access, evaluate, and create Media
Why is Media Literacy Important
Developing critical thinking skills, helps you evaluate the message, name the techniques of persuasion used, recognize bias, spin, misinformation and lies, discover the parts of the story that are not being told, and evaluate media messages based on our own experiences, skills, beliefs, and values, create and distribute our own media messages, and advocate for a changed media system.
to be an effective storyteller, you must understand and use which three elements of story?
Grammar of a story, Tools, Vocabulary
What are the traditional qualities of the news?
Proximity, novelty, Timeliness, Conflict, Prominess, impact, unusual, trends, celebrity, entertainment, issues or problems in the community and trends, human interest. Ex: which of the following are not a quality of news. Proximity is a quality that is news worthy?
What is the role of persuasion in advertising and public relations?
Persuade and motivate.
What are the guiding principles of media writing?
clarity, accuracy, Brevity
All media writing should be
concise, action verbs, writing to inform; persuade; motivate, who are we writing for, simple, fact check, written in AP style.
Inverted Pyramid
- simple story structure that puts newsworthy info at the top, lead (35 words or fewer), lead quote, followed by supporting details. Often ends with a kicker quote. Who what where when why, how. Popular online because readers rarely read word for word. They scan pick and choose what they read. Often read only the first two paragraphs. Be able to identify an inverted pyramid lead
Inverted Pyramid order?
Summary lede, Supporting Details, Lead Quotes, More Details and a Kicker Quote.
Broadcast News
stories measured in time. Most universal form of mass com. Immediacy and impact. Four C’s: correctness, clarity, conciseness, color. Story structure: Climax, cause, effect. Writing tips: conversational, short, declarative, sentences, present tense verbs, writing for the ear. Importance of audio and visuals. Lasts a minute to a minute and a half. More conversational. Use short sentences: 15 or fewer words
What are Publics?
Your Audience, who you are writing for. inside and outside, internal and external
What are the goals of Public Relations?
: informing, persuading, motivating, two-way communication. Mutually beneficial.
What is important about Public Relations?
credibility, and honesty. Why does this matter: code of ethics, to be effective.
What is the definition of Public Relations?
a strategic communication process that builds mutually beneficial relationships between organizations and their publics
What are the steps of the Public Relations Process?
Research, Plan, Communicate and Evaluate
What are the 6 steps for writing an effective news letter?
: be concise, lead with the news, who; what; where; when; why; how, length: no more than one page, paragraphs: no more than three sentences each, quotes: include at least one.
Whom should you quote?
Quote the person who pays you.
Public Relations News Release
10 words or fewer, use keywords; about the organization
Elements of a News Release
: 1- summary news lead, 2- benefit statement, 3- secondary details, 4- background, 5- info/action statement, 6- organizational ID. EX: to donate money go to, which part of a news release is that? Info action statement
List 5 tools of public relations practitioner
Social Media, News Letters, Corporate reports, InDesign, Illustrator
What does Illustrator do best?
Create Vector images. and makes it as small or as big as you want it to.
What does InDesign do?
Mainly for laying things out for print
What is Photoshop used for?
Editing my pictures
What should all Mass Comm. Professionals do?
Should be able to take Photographs and Videos
List the types of Photographs?
documentary photos, stages or publicity photos, Portrait, Art
Why do the ethics of photojournalism limit the uses of Photoshop?
It should be authentic.
What can photojournalism ethically do to a photo
: crop, brightness, contrast, cannot take away or add anything.
What can advertisers do to photographs?
Anything
What is a copyright?
Any of your creations are protected
What does copyright mean to you as a mass comm professional?
Cannot Steal
What is Creative Commons?
special kind of license where you get permission to use it for commercial use.
What are four characteristics of interesting photos?
drama, action, expression, novelty, compositional focus in photo and rule of thirds helps us accomplish that.
What are the three basic kinds of shots?
Long, Medium and close-up.
What kinds of shots are the most interesting?
Close-ups. (Limit long range shots)
List four guidelines for caption writing
present tense, 35 to 50 words, give context, need time element. Double check ID’s, if you can see the persons face: get there name; who, what where when why?
Unlike other mass comm professionals, advertising professionals are not guided by industry ethics. They can do whatever they want.
False
At its simplest, the goals of advertising are to do
what?
: persuade and motivate
What are tools that advertisers use to get their message out
: social media, bus benches, product placement, billboards, public service announcements, tv, radio, online ads, print ads
Five tips for writing effective ads
present tense, strong verbs, demographics, images that go on, clear simple, personal pronouns: you, me;
True or False: Varying shots is important
True
Why is sequencing important?
You want to vary your shots to make them short and visually interesting.
Youtube facts?
YouTube has been around for 11 years. Second most used social media site in us.
The easier you make it for your audience to share video, the more your video will be shared
Why do we blog? Which mass comm major uses it the most?
share opinions, be informed, also interact. Public Relations.
How do we encourage interaction on blogs?
linking, commenting, sharing
What is the big take away on the code of ethics?
Credibility and Honesty
What is you want to record someone?
Ask them permission
What is you want to record someone?
Ask them permission
all right a while affect/ effect backward cancel Compared to/ Compared with Convince to Persuade that 'Movie Titles'
Myriad media Percent p.m./a.m. Which needs comma Judgment
Reluctant means unwilling to act
reticent means unwilling to speak
lowercase seasons unless part of a formal name
she works part time.
She had a part-time job.
