Finals

Question 1

List five characteristics of mass comm professionals

Answer 1

Curiosity, Research, Write Well, Meet Deadlines and Be Honest

Question 2

What happens when something goes wrong

Answer 2

: have a back-up plan, be flexible, be able to think quickly on your feet.

Question 3

What is Media Literacy

Answer 3

Ability to analyze, access, evaluate, and create Media

Question 4

Why is Media Literacy Important

Answer 4

Developing critical thinking skills, helps you evaluate the message, name the techniques of persuasion used, recognize bias, spin, misinformation and lies, discover the parts of the story that are not being told, and evaluate media messages based on our own experiences, skills, beliefs, and values, create and distribute our own media messages, and advocate for a changed media system.

Question 5

to be an effective storyteller, you must understand and use which three elements of story?

Answer 5

Grammar of a story, Tools, Vocabulary

Question 6

What are the traditional qualities of the news?

Answer 6

Proximity, novelty, Timeliness, Conflict, Prominess, impact, unusual, trends, celebrity, entertainment, issues or problems in the community and trends, human interest. Ex: which of the following are not a quality of news. Proximity is a quality that is news worthy?

Question 7

What is the role of persuasion in advertising and public relations?

Answer 7

Persuade and motivate.

Question 8

What are the guiding principles of media writing?

Answer 8

clarity, accuracy, Brevity

Question 9

All media writing should be

Answer 9

concise, action verbs, writing to inform; persuade; motivate, who are we writing for, simple, fact check, written in AP style.

Question 10

Inverted Pyramid

Answer 10

• simple story structure that puts newsworthy info at the top, lead (35 words or fewer), lead quote, followed by supporting details. Often ends with a kicker quote. Who what where when why, how. Popular online because readers rarely read word for word. They scan pick and choose what they read. Often read only the first two paragraphs. Be able to identify an inverted pyramid lead

Question 11

Inverted Pyramid order?

Answer 11

Summary lede, Supporting Details, Lead Quotes, More Details and a Kicker Quote.

Question 12

Broadcast News

Answer 12

stories measured in time. Most universal form of mass com. Immediacy and impact. Four C’s: correctness, clarity, conciseness, color. Story structure: Climax, cause, effect. Writing tips: conversational, short, declarative, sentences, present tense verbs, writing for the ear. Importance of audio and visuals. Lasts a minute to a minute and a half. More conversational. Use short sentences: 15 or fewer words

Question 13

What are Publics?

Answer 13

Your Audience, who you are writing for. inside and outside, internal and external

Question 14

What are the goals of Public Relations?

Answer 14

: informing, persuading, motivating, two-way communication. Mutually beneficial.

Question 15

What is important about Public Relations?

Answer 15

credibility, and honesty. Why does this matter: code of ethics, to be effective.

Question 16

What is the definition of Public Relations?

Answer 16

a strategic communication process that builds mutually beneficial relationships between organizations and their publics

Question 17

What are the steps of the Public Relations Process?

Answer 17

Research, Plan, Communicate and Evaluate

Question 18

What are the 6 steps for writing an effective news letter?

Answer 18

: be concise, lead with the news, who; what; where; when; why; how, length: no more than one page, paragraphs: no more than three sentences each, quotes: include at least one.

Question 19

Whom should you quote?

Answer 19

Quote the person who pays you.

Question 20

Public Relations News Release

Answer 20

10 words or fewer, use keywords; about the organization

Question 21

Elements of a News Release

Answer 21

: 1- summary news lead, 2- benefit statement, 3- secondary details, 4- background, 5- info/action statement, 6- organizational ID. EX: to donate money go to, which part of a news release is that? Info action statement

Question 22

List 5 tools of public relations practitioner

Answer 22

Social Media, News Letters, Corporate reports, InDesign, Illustrator

Question 23

What does Illustrator do best?

Answer 23

Create Vector images. and makes it as small or as big as you want it to.

Question 24

What does InDesign do?

Answer 24

Mainly for laying things out for print

Question 25

What is Photoshop used for?

Answer 25

Editing my pictures

Question 26

What should all Mass Comm. Professionals do?

Answer 26

Should be able to take Photographs and Videos

Question 27

List the types of Photographs?

Answer 27

documentary photos, stages or publicity photos, Portrait, Art

Question 28

Why do the ethics of photojournalism limit the uses of Photoshop?

Answer 28

It should be authentic.

Question 29

What can photojournalism ethically do to a photo

Answer 29

: crop, brightness, contrast, cannot take away or add anything.

Question 30

What can advertisers do to photographs?

Answer 30

Anything

Question 31

What is a copyright?

Answer 31

Any of your creations are protected

Question 32

What does copyright mean to you as a mass comm professional?

Answer 32

Cannot Steal

Question 33

What is Creative Commons?

Answer 33

special kind of license where you get permission to use it for commercial use.

Question 34

What are four characteristics of interesting photos?

Answer 34

drama, action, expression, novelty, compositional focus in photo and rule of thirds helps us accomplish that.

Question 35

What are the three basic kinds of shots?

Answer 35

Long, Medium and close-up.

Question 36

What kinds of shots are the most interesting?

Answer 36

Close-ups. (Limit long range shots)

Question 37

List four guidelines for caption writing

Answer 37

present tense, 35 to 50 words, give context, need time element. Double check ID’s, if you can see the persons face: get there name; who, what where when why?

Question 38

Unlike other mass comm professionals, advertising professionals are not guided by industry ethics. They can do whatever they want.

Answer 38

False

Question 39

At its simplest, the goals of advertising are to do | what?

Answer 39

: persuade and motivate

Question 40

What are tools that advertisers use to get their message out

Answer 40

: social media, bus benches, product placement, billboards, public service announcements, tv, radio, online ads, print ads

Question 41

Five tips for writing effective ads

Answer 41

present tense, strong verbs, demographics, images that go on, clear simple, personal pronouns: you, me;

Question 42

True or False: Varying shots is important

Answer 42

True

Question 43

Why is sequencing important?

Answer 43

You want to vary your shots to make them short and visually interesting.

Question 44

Youtube facts?

Answer 44

YouTube has been around for 11 years. Second most used social media site in us. The easier you make it for your audience to share video, the more your video will be shared

Question 45

Why do we blog? Which mass comm major uses it the most?

Answer 45

share opinions, be informed, also interact. Public Relations.

Question 46

How do we encourage interaction on blogs?

Answer 46

linking, commenting, sharing

Question 47

What is the big take away on the code of ethics?

Answer 47

Credibility and Honesty

Question 48

What is you want to record someone?

Answer 48

Ask them permission

Question 49

What is you want to record someone?

Answer 49

Ask them permission

Question 50

``` all right a while affect/ effect backward cancel Compared to/ Compared with Convince to Persuade that 'Movie Titles' ```

Answer 50

``` Myriad media Percent p.m./a.m. Which needs comma Judgment ```

Question 51

Reluctant means unwilling to act

Answer 51

reticent means unwilling to speak

Question 52

lowercase seasons unless part of a formal name

Answer 52

she works part time. | She had a part-time job.