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Mass Comm > Finals > Flashcards

Finals Flashcards

1
Q

List five characteristics of mass comm professionals

A

Curiosity, Research, Write Well, Meet Deadlines and Be Honest

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2
Q

What happens when something goes wrong

A

: have a back-up plan, be flexible, be able to think quickly on your feet.

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3
Q

What is Media Literacy

A

Ability to analyze, access, evaluate, and create Media

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4
Q

Why is Media Literacy Important

A

Developing critical thinking skills, helps you evaluate the message, name the techniques of persuasion used, recognize bias, spin, misinformation and lies, discover the parts of the story that are not being told, and evaluate media messages based on our own experiences, skills, beliefs, and values, create and distribute our own media messages, and advocate for a changed media system.

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5
Q

to be an effective storyteller, you must understand and use which three elements of story?

A

Grammar of a story, Tools, Vocabulary

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6
Q

What are the traditional qualities of the news?

A

Proximity, novelty, Timeliness, Conflict, Prominess, impact, unusual, trends, celebrity, entertainment, issues or problems in the community and trends, human interest. Ex: which of the following are not a quality of news. Proximity is a quality that is news worthy?

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7
Q

What is the role of persuasion in advertising and public relations?

A

Persuade and motivate.

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8
Q

What are the guiding principles of media writing?

A

clarity, accuracy, Brevity

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9
Q

All media writing should be

A

concise, action verbs, writing to inform; persuade; motivate, who are we writing for, simple, fact check, written in AP style.

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10
Q

Inverted Pyramid

A
  • simple story structure that puts newsworthy info at the top, lead (35 words or fewer), lead quote, followed by supporting details. Often ends with a kicker quote. Who what where when why, how. Popular online because readers rarely read word for word. They scan pick and choose what they read. Often read only the first two paragraphs. Be able to identify an inverted pyramid lead
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11
Q

Inverted Pyramid order?

A

Summary lede, Supporting Details, Lead Quotes, More Details and a Kicker Quote.

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12
Q

Broadcast News

A

stories measured in time. Most universal form of mass com. Immediacy and impact. Four C’s: correctness, clarity, conciseness, color. Story structure: Climax, cause, effect. Writing tips: conversational, short, declarative, sentences, present tense verbs, writing for the ear. Importance of audio and visuals. Lasts a minute to a minute and a half. More conversational. Use short sentences: 15 or fewer words

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13
Q

What are Publics?

A

Your Audience, who you are writing for. inside and outside, internal and external

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14
Q

What are the goals of Public Relations?

A

: informing, persuading, motivating, two-way communication. Mutually beneficial.

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15
Q

What is important about Public Relations?

A

credibility, and honesty. Why does this matter: code of ethics, to be effective.

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16
Q

What is the definition of Public Relations?

A

a strategic communication process that builds mutually beneficial relationships between organizations and their publics

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17
Q

What are the steps of the Public Relations Process?

A

Research, Plan, Communicate and Evaluate

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18
Q

What are the 6 steps for writing an effective news letter?

A

: be concise, lead with the news, who; what; where; when; why; how, length: no more than one page, paragraphs: no more than three sentences each, quotes: include at least one.

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19
Q

Whom should you quote?

A

Quote the person who pays you.

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20
Q

Public Relations News Release

A

10 words or fewer, use keywords; about the organization

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21
Q

Elements of a News Release

A

: 1- summary news lead, 2- benefit statement, 3- secondary details, 4- background, 5- info/action statement, 6- organizational ID. EX: to donate money go to, which part of a news release is that? Info action statement

22
Q

List 5 tools of public relations practitioner

A

Social Media, News Letters, Corporate reports, InDesign, Illustrator

23
Q

What does Illustrator do best?

A

Create Vector images. and makes it as small or as big as you want it to.

24
Q

What does InDesign do?

A

Mainly for laying things out for print

25
Q

What is Photoshop used for?

A

Editing my pictures

26
Q

What should all Mass Comm. Professionals do?

A

Should be able to take Photographs and Videos

27
Q

List the types of Photographs?

A

documentary photos, stages or publicity photos, Portrait, Art

28
Q

Why do the ethics of photojournalism limit the uses of Photoshop?

A

It should be authentic.

29
Q

What can photojournalism ethically do to a photo

A

: crop, brightness, contrast, cannot take away or add anything.

30
Q

What can advertisers do to photographs?

A

Anything

31
Q

What is a copyright?

A

Any of your creations are protected

32
Q

What does copyright mean to you as a mass comm professional?

A

Cannot Steal

33
Q

What is Creative Commons?

A

special kind of license where you get permission to use it for commercial use.

34
Q

What are four characteristics of interesting photos?

A

drama, action, expression, novelty, compositional focus in photo and rule of thirds helps us accomplish that.

35
Q

What are the three basic kinds of shots?

A

Long, Medium and close-up.

36
Q

What kinds of shots are the most interesting?

A

Close-ups. (Limit long range shots)

37
Q

List four guidelines for caption writing

A

present tense, 35 to 50 words, give context, need time element. Double check ID’s, if you can see the persons face: get there name; who, what where when why?

38
Q

Unlike other mass comm professionals, advertising professionals are not guided by industry ethics. They can do whatever they want.

A

False

39
Q

At its simplest, the goals of advertising are to do

what?

A

: persuade and motivate

40
Q

What are tools that advertisers use to get their message out

A

: social media, bus benches, product placement, billboards, public service announcements, tv, radio, online ads, print ads

41
Q

Five tips for writing effective ads

A

present tense, strong verbs, demographics, images that go on, clear simple, personal pronouns: you, me;

42
Q

True or False: Varying shots is important

A

True

43
Q

Why is sequencing important?

A

You want to vary your shots to make them short and visually interesting.

44
Q

Youtube facts?

A

YouTube has been around for 11 years. Second most used social media site in us.
The easier you make it for your audience to share video, the more your video will be shared

45
Q

Why do we blog? Which mass comm major uses it the most?

A

share opinions, be informed, also interact. Public Relations.

46
Q

How do we encourage interaction on blogs?

A

linking, commenting, sharing

47
Q

What is the big take away on the code of ethics?

A

Credibility and Honesty

48
Q

What is you want to record someone?

A

Ask them permission

49
Q

What is you want to record someone?

A

Ask them permission

50
Q 
all right
a while
affect/ effect
backward
cancel
Compared to/ Compared with
Convince to
Persuade that
'Movie Titles'
A 
Myriad
media
Percent
p.m./a.m.
Which needs comma
Judgment
51
Q

Reluctant means unwilling to act

A

reticent means unwilling to speak

52
Q

lowercase seasons unless part of a formal name

A

she works part time.

She had a part-time job.

Mass Comm (1 decks)

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