Finals

Question 0

The mechanism through which Cialdinis rejection then retreat technique works is?

Answer 0

The principle of reciprocity

Question 1

1. What do marketers mean by attitude?

Answer 1

The preference Sam holds for iPhone over a samsung phone

Question 2

The psychological principle that applies when we look to others to see if behavior is correct before we decide what to do is called ?

Answer 2

Reciprocity

Question 3

Two leading psychologists Kahneman and tier sky developed prospect theory which expands on utility theory and satisfying theory to:

Answer 3

Provide a better understanding of real life consumer decision making
Account of heuristics and bias in decision making
Consider how framing affects decision making

Question 4

Once a problem is recognized relevant info from long term memory is used to determine if a satisfactory solution is know, the characteristics of potential solutions, the appropriate ways to compare solutions and so forth

Answer 4

Internal search

Question 5

Sandra usually considers price and quality when she has to make a major purchase. These two features represent Sandra’s

Answer 5

Evaluative criteria

Question 6

Endorsements leading to being a fan of a product that supports is and example of

Answer 6

Balance theory

Question 7

Using a mental shirt cut to make a purchase decision is utilizing a xxxxx rule

Answer 7

Heuristic

Question 8

The alternatives the customer is aware of is their

Answer 8

Evoked set

Question 9

The choice of a fast food restaurant when you are behind schedule is influenced by…

Answer 9

Temporal perspective

Question 10

Limited capacity to process information is known as

Answer 10

Bounded rationality

Question 11

Belief and attitude changes that result from central processing of information are

Answer 11

Relatively enduring
Predictive behavior
Relatively persistent in the face of counter-arguments

Question 12

Which is true about brand personality

Answer 12

Consumers assign human characteristics to brands

Brand personalities create expectations about key characteristics

Question 13

When asked to identify the memories and associations with the San Fran giants you were describing your

Answer 13

Schematic memory

Question 14

As a result of bias consumers have thinking back to situations or events whAt would influence a revisit to a holiday destination

Answer 14

Remembering self

Question 15

Based on our discussion about the relative rather than absolute process of interpretation and as mentionined in relation to the truth about relativity by Ariely

Answer 15

Most consumers don’t know what they want unless it’s in context
We are always looking at things in relation to others
It’s difficult to compare the value of different options

Question 16

People interpret meaning from the totality of a set of stimuli rather than from individual stimulus

Answer 16

Gestalt psychology

Question 17

What theory is personality suggests that one person differs from another because of a number of different characteristics such as introversion

Answer 17

Trait theory

Question 18

Which form of learning listed below assumes that learning take solar as the result of responses to external events

Answer 18

Behavioral learning