Finals Flashcards
- largely involve making subjective decisions based on objective information
- seeks to determine alternative courses of action that could best enable the firm to achieve its mission and objectives
Strategy analysis and choice
Strategy implementation directly affects the lives of:
- Plant managers
- Division managers
- Department managers
- Sales managers
- Product managers
- Project managers
- Personnel managers
- Staff managers
- Supervisors
- All employees
Successful strategy implementation depends on______ among all functional and divisional managers in an organization.
cooperation
Commonly charged with implementing strategies that require significant increases in sales revenues in new areas and with new and improved products
Marketing departments
They must devise effective strategy-implementation approaches at low cost and minimum risk to that firm.
Finance and accounting managers
They have to transfer complex technologies to successfully implement strategies.
Research & Development managers
They are being called upon more and more to provide leadership and training for all individuals in the firm.
Information Systems managers
Types of strategies (enumeration)
- Vision & Mission analysis
- Strategy Generation and Selection
- Strategy Implementation
- Strategy Execution
- Strategy Monitoring
This is more about building a two-way relationship with consumers than just informing consumers about a product or service
Marketing
2 variables that are important to strategy implementation
- Market Segmentation
- Product Positioning
The subdividing of a market into distinct subsets of customers according to needs and buying habits
Market segmentation
These require increased sales through new markets and products (enumeration)
- Market development
- Product development
- Market penetration
- Diversification
To evaluate potential market segments, what does it require strategists to do? (enumereation)
- To determine the characteristics and needs of consumers
- To analyze consumer similarities and differences
- To develop consumer group profiles
4 categories of Marketing Mix Component Variables (enumeration)
- Product
- Place
- Promotion
- Price
To match up active customers with customers from historic retention data who shares similar attributes
retention-based segmentation