Finals Flashcards

1
Q
  • largely involve making subjective decisions based on objective information
  • seeks to determine alternative courses of action that could best enable the firm to achieve its mission and objectives
A

Strategy analysis and choice

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Strategy implementation directly affects the lives of:

A
  1. Plant managers
  2. Division managers
  3. Department managers
  4. Sales managers
  5. Product managers
  6. Project managers
  7. Personnel managers
  8. Staff managers
  9. Supervisors
  10. All employees
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Successful strategy implementation depends on______ among all functional and divisional managers in an organization.

A

cooperation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Commonly charged with implementing strategies that require significant increases in sales revenues in new areas and with new and improved products

A

Marketing departments

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

They must devise effective strategy-implementation approaches at low cost and minimum risk to that firm.

A

Finance and accounting managers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

They have to transfer complex technologies to successfully implement strategies.

A

Research & Development managers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

They are being called upon more and more to provide leadership and training for all individuals in the firm.

A

Information Systems managers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Types of strategies (enumeration)

A
  1. Vision & Mission analysis
  2. Strategy Generation and Selection
  3. Strategy Implementation
  4. Strategy Execution
  5. Strategy Monitoring
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

This is more about building a two-way relationship with consumers than just informing consumers about a product or service

A

Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

2 variables that are important to strategy implementation

A
  1. Market Segmentation
  2. Product Positioning
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

The subdividing of a market into distinct subsets of customers according to needs and buying habits

A

Market segmentation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

These require increased sales through new markets and products (enumeration)

A
  1. Market development
  2. Product development
  3. Market penetration
  4. Diversification
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

To evaluate potential market segments, what does it require strategists to do? (enumereation)

A
  1. To determine the characteristics and needs of consumers
  2. To analyze consumer similarities and differences
  3. To develop consumer group profiles
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

4 categories of Marketing Mix Component Variables (enumeration)

A
  1. Product
  2. Place
  3. Promotion
  4. Price
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

To match up active customers with customers from historic retention data who shares similar attributes

A

retention-based segmentation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Retention-based segmentation is possible through:

A
  1. Business analytics
  2. Data mining
17
Q

Entails developing schematic representations that reflect how products or services compare to competitors’ on dimensions most important to success in the industry

A

Positioning

18
Q

Areas where there is a cluster of ideal points

A

Market segment

19
Q

Areas without ideal points

A

Demand voids

20
Q

Evaluation and Control Process

A
  1. Determine what to measure
  2. Establish predetermined standards
  3. Measure performance
  4. Does performance match standards?
  5. Take corrective action
21
Q

Is concerned with appraising the overall impact and appropriateness of the strategy

A

Strategy evaluation

22
Q

Emphasizes actions in the light of gap that exists between intended results and actual results in strategic action

A

Strategic control

23
Q

Evaluation framework

A
  1. Review Underlying bases
  2. Measure firm performance
  3. Take corrective actions
24
Q

4 criteria to evaluate given strategy

A
  1. Consistency
  2. Consonance
  3. Feasibility
  4. Advantage
25
Q

Participants in Strategic evaluation

A
  1. Shareholders
  2. Board of Directors
  3. Chief Executives
  4. Financial Controllers
  5. Company secretaries
  6. External & Internal Auditors
  7. Corporate planning staff or Department
  8. Middle level managers
  9. Lower level managers
26
Q

Strategy must neither overtax available resources nor create unsolvable sub problems

A

Feasibility

27
Q

a strategy should not present inconsistent goals and policies

A

Consistency

28
Q

Strategists need to examine sets of trends as well as individual trends in evaluating strategies

A

Consonance

29
Q

Stages of control

A
  1. Feed forward control
  2. Concurrent, real-time, or setting control
  3. Feed back control
30
Q

Control of inputs that are required in an action

A

Feed forward control

31
Q

Control at different stages of action process

A

Concurrent, real-time, or setting control

32
Q

Post action control based on feedback from the completed action

A

Feed back control