Finalize and start your offer

Question 1

Test

Answer 1

Plan, with staff or VIP client or partner, engage people and protect product if needed

Question 2

Promote

Answer 2

Engage, create a community

Question 3

Promote

Answer 3

Engage, create a community, which scale, how, partnerships

Question 4

Digital offers

Answer 4

Visits, Apero vigneron, importance of storytelling, CRM, podcasts, fidelity and notoriety

Question 5

When should you promote your product EARLY

Answer 5

New product, openings, partners

Question 6

How to promote product MIDWAY

Answer 6

Newsletter, VIP clients, tourism industry: offices, local partners

Question 7

Last minute

Answer 7

Events, Special sales, local attraction

Question 8

Storytelling (Freytag’s Pyramid)

Answer 8

Exposition –> rising action –> climax –> falling action –> resolution
The Rise and Fall - perfect for wineries with a long tradition
Rags to Riches - all the obstacles overcome
Tidbits and gossip - simple

Question 9

Types of audience

Answer 9

Engaged explorers, premium brand suburbans, contended treaters, social newbies, senior bargain hunters, kitchen casuals

Question 10

Brand archetypes

Answer 10

Creator; Jester; Sage; Innocent = Kitchen casual and premium brand suburbans –> reliable; Lover = Contended treaters; Hero; Rebel - not free of controversy; Regular = Kitchen Casual and Suburbans - high-quality; the Magician; the Explorer; the Ruler; the Caregiver - customer-centric

Question 11

Sustainability

Answer 11

Balance between Environmental, Economicm and Social