Final Study Flashcards
A comment or instruction usually added as text, on a YouTube video. May contain links directing users to other pages within YouTube or, if a brand is willing to pay, to outside websites. These have been phased out as of 2017 and replaced with video cards.
Annotation
Calls to action that pop up during a video and entice certain actions from viewers.
Video Cards
Optimizing videos for search engines, similar to the way in which one would optimize a website to rank higher on the SERPs.
Video Search Engine Optimization (VSEO)
The process of distributing and getting search coverage for videos.
Video Syndication
The number of times a video has been seen. Multiple views can come from one user.
Views
A video that become immensely popular, leading to its spread through word of mouth on the Internet via email, sharing on social networks, and other hosting websites.
Viral Video
Video blogger. A person who produces regular web videos about a chosen topic on a video-enabled blog.
Vlogger
YouTube accounts for how much of the overall Internet traffic?
17%
What are the four most common types of videos?
Explainers, Product Demos, How-To, and Testimonials
What percentage of Facebook videos are watched with no sound?
85%
How many videos are watched daily on Snapchat?
10 billion
What is the second most used search engine behind Google?
YouTube
What type of media is garnered through advocation received from other companies and/or individuals?
Earned Media
Thumbnail image ads that appear in the upper right corner of the video page are called what?
Discovery Ads
What are the steps of video production?
Identify your audience, planning and concept, produce the video, optimize the video, promote the video, engage the community, analyze reporting
These appear at the top of search results page in YouTube, above the organic results and with a yellow “Ad” icon.
In-Search Ads
Non-skippable ads up to 6 seconds long that must be watched before a video can be viewed.
Bumper Ads
Cards that appear during your video to display relevant products featured in the video.
Sponsored Cards
A form of virtual reality in which computer graphics are superimposed onto the physical space around the user by way of a mobile device. These graphics can be 3D images or information tags.
Augmented Reality (AR)
A short-distance wireless transfer protocol for connecting devices.
Bluetooth
A machine-readable code, like a barcode, that can be used to store information like URLs and can be read by an app through the camera of a smartphone.
QR Code (Quick Repsonse)
Computer-generated simulations of a 3D image or environment. Using the right equipment, a person can interact with that environment in a seemingly real way.
Virtual Reality (VR)
The transfer of information from one device to an other over a distance without using wires.
Wi-Fi
Can transmit small packets of information across short distances. If a smartphone with the brand’s app installed comes into range, it can receive notification of a discount, reward, suggestion, or anything else you want to send.
Bluetooth Beacons
Lets your app send messages to the user even when your app is not active. Relies on permission marketing; people have to opt in to receive these.
Push Notifications
A brief descriptions of one of the features of your app. This should be told by the point of view of your user, the person who wants to use that feature.
User Stories
Should front-end or back-end development happen first?
Front-End
This should be put in the title of your app.
Main Keyword
What is the most popular medium for Internet usage?
Mobile Devices
A phrase written to motivate the reader to take action such as sign up for our newsletter or book a rental car today.
Call to Action (CTA)
The total clicks on a link divided by the number of times that link was shown, expressed as a percentage.
Clickthrough Rate (CTR)
A strategy for managing a company’s interactions with clients and potential clients. It often makes use of technology to automate the sales, marketing, customer service and technical processes of an organization.
Customer Relationship Management (CRM)
This contains a list of email prospects, including information pertinent to them.
Database
The act of getting subscribers to confirm their initial subscription via a follow-up email asking them to validate their address and hence opt-in again.
Double Opt-In
A service that helps you design and send emails.
Email Service Provider (ESP)
The failed delivery of email communication due to an undeviating reason like an non-existent address.
Hard Bounce
The percentage of emails determined as opened out of the total number of emails sent.
Open Rate
The ratio of profit to cost.
Return on Investment (ROI)
A method used by major ISPs to confirm that an email does originate from the domain that it claims to have been sent from.
Sender ID
The failed delivery of an email due to a deviating reason like an overloaded email inbox or a server failure.
Soft Bounce
What is the most important part of an email?
Subject Line
Studies show that users read or scan emails in what shape?
F-shape
General marketing messages should be sent between what hours?
10:30 - 11:30 and 14:30 - 15:30
What percentage of social media time takes place on mobile devices?
80%
Pay only when the ad is clicked on.
Cost per Click (CPC)
Pay only for demonstrated engagement with the ad.
Cost per Engagement (CPE)
Pay per thousand impressions.
Cost per Mille (CPM)
Facebook’s flexible ad bid type, where bids can be adjusted based on the goals the advertiser hopes to achieve.
Optimized Cost per Mille (oCPM)
A piece of code provided by Facebook that you can build into your website to help you track user actions and remarket to them on Facebook.
Facebook Pixel
Also known as a split test, it involves testing two versions of the same page or site to see which performs better.
A/B Test
The journey a user takes through a website.
Click Path
In web analytics or conversion optimization, an established set of steps a user should take in reaching a goal, such as making a purchase.
Funnel
A data-visualization tool that shows levels of activity on a web page in different colors.
Heat Map
A small conversion in the path to a full conversion, such as going from step one to step two in a checkout process of four steps.
Micro-Conversion
Testing combinations of versions of the website to see which combination performs better.
Multivariate Test
The process of finding patterns hidden in large numbers and databases.
Data Mining
