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MGT-6311 > Final Study > Flashcards

Final Study Flashcards

1
Q

A comment or instruction usually added as text, on a YouTube video. May contain links directing users to other pages within YouTube or, if a brand is willing to pay, to outside websites. These have been phased out as of 2017 and replaced with video cards.

A

Annotation

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2
Q

Calls to action that pop up during a video and entice certain actions from viewers.

A

Video Cards

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3
Q

Optimizing videos for search engines, similar to the way in which one would optimize a website to rank higher on the SERPs.

A

Video Search Engine Optimization (VSEO)

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4
Q

The process of distributing and getting search coverage for videos.

A

Video Syndication

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5
Q

The number of times a video has been seen. Multiple views can come from one user.

A

Views

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6
Q

A video that become immensely popular, leading to its spread through word of mouth on the Internet via email, sharing on social networks, and other hosting websites.

A

Viral Video

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7
Q

Video blogger. A person who produces regular web videos about a chosen topic on a video-enabled blog.

A

Vlogger

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8
Q

YouTube accounts for how much of the overall Internet traffic?

A

17%

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9
Q

What are the four most common types of videos?

A

Explainers, Product Demos, How-To, and Testimonials

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10
Q

What percentage of Facebook videos are watched with no sound?

A

85%

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11
Q

How many videos are watched daily on Snapchat?

A

10 billion

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12
Q

What is the second most used search engine behind Google?

A

YouTube

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13
Q

What type of media is garnered through advocation received from other companies and/or individuals?

A

Earned Media

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14
Q

Thumbnail image ads that appear in the upper right corner of the video page are called what?

A

Discovery Ads

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15
Q

What are the steps of video production?

A

Identify your audience, planning and concept, produce the video, optimize the video, promote the video, engage the community, analyze reporting

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16
Q

These appear at the top of search results page in YouTube, above the organic results and with a yellow “Ad” icon.

A

In-Search Ads

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17
Q

Non-skippable ads up to 6 seconds long that must be watched before a video can be viewed.

A

Bumper Ads

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18
Q

Cards that appear during your video to display relevant products featured in the video.

A

Sponsored Cards

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19
Q

A form of virtual reality in which computer graphics are superimposed onto the physical space around the user by way of a mobile device. These graphics can be 3D images or information tags.

A

Augmented Reality (AR)

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20
Q

A short-distance wireless transfer protocol for connecting devices.

A

Bluetooth

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21
Q

A machine-readable code, like a barcode, that can be used to store information like URLs and can be read by an app through the camera of a smartphone.

A

QR Code (Quick Repsonse)

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22
Q

Computer-generated simulations of a 3D image or environment. Using the right equipment, a person can interact with that environment in a seemingly real way.

A

Virtual Reality (VR)

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23
Q

The transfer of information from one device to an other over a distance without using wires.

A

Wi-Fi

24
Q

Can transmit small packets of information across short distances. If a smartphone with the brand’s app installed comes into range, it can receive notification of a discount, reward, suggestion, or anything else you want to send.

A

Bluetooth Beacons

25
Q

Lets your app send messages to the user even when your app is not active. Relies on permission marketing; people have to opt in to receive these.

A

Push Notifications

26
Q

A brief descriptions of one of the features of your app. This should be told by the point of view of your user, the person who wants to use that feature.

A

User Stories

27
Q

Should front-end or back-end development happen first?

A

Front-End

28
Q

This should be put in the title of your app.

A

Main Keyword

29
Q

What is the most popular medium for Internet usage?

A

Mobile Devices

30
Q

A phrase written to motivate the reader to take action such as sign up for our newsletter or book a rental car today.

A

Call to Action (CTA)

31
Q

The total clicks on a link divided by the number of times that link was shown, expressed as a percentage.

A

Clickthrough Rate (CTR)

32
Q

A strategy for managing a company’s interactions with clients and potential clients. It often makes use of technology to automate the sales, marketing, customer service and technical processes of an organization.

A

Customer Relationship Management (CRM)

33
Q

This contains a list of email prospects, including information pertinent to them.

A

Database

34
Q

The act of getting subscribers to confirm their initial subscription via a follow-up email asking them to validate their address and hence opt-in again.

A

Double Opt-In

35
Q

A service that helps you design and send emails.

A

Email Service Provider (ESP)

36
Q

The failed delivery of email communication due to an undeviating reason like an non-existent address.

A

Hard Bounce

37
Q

The percentage of emails determined as opened out of the total number of emails sent.

A

Open Rate

38
Q

The ratio of profit to cost.

A

Return on Investment (ROI)

39
Q

A method used by major ISPs to confirm that an email does originate from the domain that it claims to have been sent from.

A

Sender ID

40
Q

The failed delivery of an email due to a deviating reason like an overloaded email inbox or a server failure.

A

Soft Bounce

41
Q

What is the most important part of an email?

A

Subject Line

42
Q

Studies show that users read or scan emails in what shape?

A

F-shape

43
Q

General marketing messages should be sent between what hours?

A

10:30 - 11:30 and 14:30 - 15:30

44
Q

What percentage of social media time takes place on mobile devices?

A

80%

45
Q

Pay only when the ad is clicked on.

A

Cost per Click (CPC)

46
Q

Pay only for demonstrated engagement with the ad.

A

Cost per Engagement (CPE)

47
Q

Pay per thousand impressions.

A

Cost per Mille (CPM)

48
Q

Facebook’s flexible ad bid type, where bids can be adjusted based on the goals the advertiser hopes to achieve.

A

Optimized Cost per Mille (oCPM)

49
Q

A piece of code provided by Facebook that you can build into your website to help you track user actions and remarket to them on Facebook.

A

Facebook Pixel

50
Q

Also known as a split test, it involves testing two versions of the same page or site to see which performs better.

A

A/B Test

51
Q

The journey a user takes through a website.

A

Click Path

52
Q

In web analytics or conversion optimization, an established set of steps a user should take in reaching a goal, such as making a purchase.

A

Funnel

53
Q

A data-visualization tool that shows levels of activity on a web page in different colors.

A

Heat Map

54
Q

A small conversion in the path to a full conversion, such as going from step one to step two in a checkout process of four steps.

A

Micro-Conversion

55
Q

Testing combinations of versions of the website to see which combination performs better.

A

Multivariate Test

56
Q

The process of finding patterns hidden in large numbers and databases.

A

Data Mining

MGT-6311 (2 decks)

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