Final - Strategic Flashcards
Long-tail
A business model in which companies can obtain a large part of their revenues by selling a small number of units from among almost unlimited choices.
Competition
A process driven by the perennial gale of creative destruction
Invention
The transformation of an idea into a new product or process or the modification and recombination of existing ones
patent
a form of intellectual property that gives the inventor exclusive rights for a period of time
double edge sword
refers to the idea that patents give you a monopoly for a period of time, but you have to give competitors your entire underlying technology which could lead to imitation
Trade secret
valuable proprietary information that is not in the public domain where the firm makes every effort to maintain its secrecy
innovation
the commercialization of any new product or process or the modification of existing ones
first mover advantage
This says there are competitive benefits to being the first innovator in the market as you can lock in key suppliers and have complete market advantage. But there are more costs associated with spending on R&D, needing to educate consumers, and the second mover can copy but do it better
imitation
if and when an innovation is successful competitors will imitate it
The fourth industrial revolution
we are currently in the fourth Industrial Revolution that is characterized by AI and automation advancements
Entrepreneurship
the process by which change agents under take economic risk to innovate
social entrepreneurship
innovating for the purposes of social goals
strategic entrepreneurship
the pursuit of innovation using strategic techniques
Industry life cycle
Cycle that explains the stages of an industry from introduction, growth, shakeout, maturity to decline
Introduction
the first stake of the industry life cycle that is characterized by high R&D costs, few individuals in the market the invention has just become an innovation. Need to educate consumers and find distribution channels.
growth
Second phase of the industry life cycle characterized by market expansion. Here economies of scale is accessed and fits are finding new ways to accelerate growth
Shakeout
the third stage of the industry life cycle in which growth declines, and firms begin to compete. Here the firms that maintain are the ones that achieve a cost leadership or differentiated strategy
Maturity
this is the 4th stage of the industry life cycle and the industry is now an oligopoly with only large firms. the market has reached its max size and industry growth is zero
decline
this is the last stage of the industry growth cycle where changes in the external environment move industries demand to fall
crossing the chasm framework
this framework shows how each stage of the industry life cycle applies to a different customer group
tech enthusiasts
a customer group that adopts new technologies during the introduction stage of the industry life cycle.
early adopters
customers entering during the growth stage of the life cycle because they are eager to buy the newest technologies
early majority
these are consumers entering during the shakeout stage of the life cycle. they buy technology that has a practical purpose in their life
Late majority
consumers that come in at the maturity stage and they are often afraid of having to learn new technology
Laggards
consumers coming in at the decline stage and will only get new tech when it is necessary
Incremental innovation
innovation that steadily builds on existing products and services
radical innovation
innovation that draws on novel methods from an entirely different knowledge base or draws from existing ones
architectural
a new product in which known components based on existing technologies are reconfigured
disruptive innovation
innovation that leverages new technology to attack existing markets
platform business
business’ that scale more efficiently because they eliminate gatekeepers and leverage technology
corporate strategy
the decisions that management makes to gain and sustain competitive advantage
vertical integration
The firms ownership of the inputs needed for production or of the channels through which is distributes its outputs
horizontal differentiation
which products and services they should offer
geographic scope
where they should operate
Transaction Costs
all internal and external costs associated with an economic exchange whether within the firm or external
external transaction costs
costs of searching for a firm or individual with whom to contract with
internal transaction costs
costs pertaining to organizing an economic exchange within the organization
Determining whether to make or buy
in some cases the costs of using the market (external transaction costs) may be higher than the costs of integrating the activity within a firm (internal transaction costs) when these costs of pursuing in house is less then the firm should vertically integrate
advantages for making in firm
command and control over decisions, coordination, transaction specific investments
disadvantages for making in the firm
administrative costs, low powered incentives, principal agent problems
advantages for markets
high powered incentives and flexibility
disadvantage for markets
search costs and incompetence contracting
Short term contracts
A frim sends out requests for proposals to several companies initiating competitive bidding for contracts with the shortest duration
strategic alliance
voluntary arrangements between firms that involve the sharing of knowledge, resources, and capabilities
licensing
a form of long term contract in the manufacturing sector that enables firms to commercialize intellectual property
franchising
a long term contract in which a franchisor grants franchisee the right to use the franchisors trademark
equity alliance
a partnership in which at least one partner takes partial ownership of other partner
credible commitment
a long term strategic decision that is both difficult and costly to reverse
join venture
a stand alone organization created and jointly owned by two or more parent companies. Company A and Company B came together to create company c
Parent subsidiary relationship
the corporate parent owns the subsidiary and can direct it via command and control
Industry value chain
description of the transformation of raw materials into finished goods and services along distinct vertical stages
backward vertical integration
changes in an industry value chain that involve moving ownership of activities upstream to the originating point o the value chain. Moving toward the buying supplier and away from customer
forward integration
changes in an industry value chain that involve moving ownership of activities closer to the customer
Taper integration
a way of orchestrating value activities in which a firm is backwardly integrating but also relies on outside market firms for some of its spies
strategic outsourcing
moving one or more internal value chain activities outside the firms boundaries to other firms
diversification
an increase in the variety of products and services a firm offers or markets and the regions that it competes
Product diversification
Corporate strategy in which a firm is active in several different product markets
Geographic diversification
corporate strategy in which a firm is active in several different countries
product market diversification
corporate strategy in which a firm is activity in several different products in several different markets
Related diversification
corporate strategy in which a firm derives less than 70% of its revenues from a single business activity
related constrained diversification
a kind of related diversification strategy in which executives pursue only businesses where they can apply the reduces they already have
related linked diversification
a kind of related diversification in which less than 70% of a firms revenues come from a single business but activities share linkages to the main business
unrelated diversification
less than 70% of a firms revues come forma a single business strategy and there are few if any linkages among businesses
Conglomerate
a company that combines two or more strategic business unites under one overarching corporation follows an unrelated diversification
Boston consulting groups growth share matrix
a corporate planning tool which the corporation is viewed as a portfolio of business units which are represented graphically along relative market share and speed of market growth
Dogs
underperforming businesses that have small market share and low growth market, they have low and unstable earnings. Should be harvested
Cash Cows
compete in low growth markets but hold high market share. invest in these
star
high market share in a high growth market. earnings are high you should invest
question mark
low market share in a high growth market. unclear whether they will become stars or dogs. earnings are low and unstable but growth market is high
Build borrow buy framework
conceptual model that aids firms in deciding whether to pursue internal development, enter contracts or build alliances, or acquire a new resource, capabilities and competencies