Final Review Flashcards

1
Q

Expresses a point of view or position on an issue and supports the position with reasons and evidence.

A

Argument

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2
Q

the writer’s or speaker’s position on an issue

A

Claim

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3
Q

valid reasons and relevant and sufficient evidence

A

Support

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4
Q

words with intensely positive or negative connotations

A

Loaded Language

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5
Q

Taps into people’s desire to belong

A

Bandwagon Appeal

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6
Q

Relies on endorsements from well-known people or satisfied customers

A

Testimonial Appeal

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7
Q

attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor.

A

Appeal to Fear

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8
Q

Appealing to someone’s pride or self-esteem to persuade them

A

Appeal to Vanity

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9
Q

Connects a product, a candidate, or a cause with a positive image or idea

A

Transfer Appeal

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10
Q

Uses the same word or words more than once for emphasis

A

Repetition

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11
Q

Uses similar grammatical constructions to express ideas that are related or equal in importance

A

Parallelism

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12
Q

Makes a comparison between two subjects that are alike in some ways

A

Analogy

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