Final review Flashcards
Loaded questions
contain emotionally charged terms, forces reader to admit certain assumtions
Leading questions
information leads the respondent to answer in a particular way
Double barreled questions
asking two things in one; which makes it difficult for respondents to know which to answer
major decisions in questionnaire design
- content
- wording
- Sequence
- Layout
CONTENT Questionnaire design
What will be asked?
WORDING questionnaire design
How should each question be phrased?
SEQUENCE - questionnaire design
in what order should questions be presented?
LAYOUT - questionnaire design
What format will best serve research objectives?
Survey Development Steps
- first draft
- pilot study
- Modify
- Test small sample
- Formal study
Response Rate Formula
(Number of responses divided by the potential number of responses) x 100
Potential Responses
total number in a sample minus ineligible or undeliverable requests
Biased sample caused by
low response rates from questionnaire
Mail Survey Design
- low response rate
- low interviewer bias
- good for personal questions
- expensive
Internet Survey Design
- low response rate
- Low interviewer bias
- may get multiple responses form one person
- Good for personal questions
- inexpensive
Phone Survey Design
- higher response rate than mail or internet, but lower than in person interview
- Not as good as mail or internet for personal questions
- Low expense rate
Personal Interview Survey Design
- Highest response rate
- Socially acceptable bias high
- structured
- Not as good for personal questions
- Higher Expense rate
Low cost surveys
Internet and phone surveys
High cost surveys
mail and in person interviews
Low response surveys
Mail and internet surveys
High response surveys
Phone interviews and in person interviews
Surveys
studying differences between groups
Questionnaires
studying relationships between factors
Questionnaires use questions to
obtain information about the thoughts or behaviors of a large group of people
Questionnaire sampling
a smaller segment of the population is used and assumed to reflect the entire whole
Types of surveys
Mail surveys, internet surveys, telephone surveys, personal interviews
ANOVAS
Factorial designs of two or more independent variables
Factorial design
two or more studies in one
Factorial ANOVA study puprose
by testing more than one variable at a time, we can look at the interactive effects of independent variables
Why factorial designs ANOVAS
most independent variables in psychology interact with other independent variables
Main Effects ANOVAS
The effect of each of the independent variables on the dependent variable
Interaction ANOVA
the combined effect of two or more independent variables on the dependent variable
Interaction of factorial design
is more than just the sum of the main effects
Two factors
two independent variables
t-Test
test used to look at the differences between two groups on variables of interest
t
(difference between groups - expected difference between groups)/(standard error of difference between groups
Independent t
comparing two experimental conditions with different participants assigned to each condition
Within Subjects design
Each subject given both experimental and control condition
one sample t-test
compares the mean of one group to a fixed estimate
independent samples t-test
compares the means of two independent groups
paired samples t-test
compares the means of two related groups
Measures of central tendency
mode, median or mean
Mode
the most frequent value
mode used for
nominal data, named data
Median
the middle score in a data set
Median used for
ordinal data
Mean
the arithmetic average of all the scores
Mean used for
interval, ratio and scale data
Dispersion
measure of the variability or spread in the distribution of scores
range
highest value minus the lowest value
standard deviation
the average distance from the mean for all the scores
Scales of measurement
nominal
ordinal
interval
ratio/scale
Nominal
scores represent a particular characteristic but have no actual value
examples of nominal measurements
gender, eye color, hair color
Ordinal
scores indicate whether there is more or less of the variable, but not how much
examples of ordinal measurements
likert scales, hotel ratings
Interval
equal distances between scores correspond to equal size changes
examples of interval measurements
Feirinheit scale, dates
Ratio
interval scales that have an absolute zero
examples of ratio measurements
Kelvin temperature scale, reaction time, age, salary
Measurement options on SPSS
Nominal
Ordinal
Scale
Type 1 error
H sub 0 is true for the population but you rejected H sub 0 based on the sample
Type 2 error
H sub 0 is false for the population but you failed to reject H sub 0 based on the sample
Statistics
used to organize and summarize data and sometimes make predictions about the population
Significant effect
the result in question is unlikely to have occurred in the sample by chance
Confidence level of 95%
means there is only a 5% chance that the results were not caused by chance
Alpha level p
most commonly used confidence level
A scientific experiement
there are a series of steps to test a hypothesis
Steps of a scientific experiment
- Question
- existing research
- hypothesis
- test hypothesis
- analyze data
- report results
types of scientific experiments
Experimental
Quasi-experimental
Observational (non experimental)
Experimental design
the most powerful scientific experiment because it can show cause and effect
Cause and effect
only provable with experimental design
Observational scientific experiment
used when there is no way to control variables, such as outside the laboratory
Observational scientific experiment design
- identify all confounds
- data collection consistent:
environmental conditions, timing of data collection, data collection instruments - same procedures for each subject in the design
Quasi-Experiment
No manipulation of the independent variable, correlations measured
Quasi-experimental design
- all variables are observed and data collected
2. researchers examine the correlations between and among variables of interest
Quasi-experimental design examples
- survey experiments describing answers provided in a questionnaire
- Correlation experiments examining the relationship between two or more variables
- 5 Studies where you can’t randomly assign such as pancreatic cancer studies
Quasi-experimental study
similar to randomized control experiment, except there may be a process required in the control experiment that is missing or unable to be accomplished. Sometimes no control group or groups cannot be randomly assigned
Experimental
randomized control, highest level of scientific experiment because there is the most amount of control and the only type of design to show cause and effect
Experimental design
at least two groups made up of subjects that resemble each other as closely as possible. Can be human, animal, plants or ecosystems.
Random sample (experimental design)
the subjects are randomly assigned to either the control or experimental condition
Random number generator
easiest way to randomize participants for a study
Experimental design format
everything is the same for both groups except for the independent variable, which changes in the experimental group only
Cause and effect relationship measured by
the differences between experimental and control group to see if there was any effect on the dependent variable from the independent variable that was manipulated
types of scientific experiements
experimental
quasi-experimental
observational
Types of within subjects designs
Pretest-post test
Repeated measures
Longitudinal Designs
Pre-test post test within subjects design
Independent variable is measured before and after some treatment or manipulation
Repeated-measures within subjects design
Independent variable measured on a number of occasions, but not necessarily following a treatment or manipulation