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Clothing Concepts > Final Review > Flashcards

Final Review Flashcards

1
Q

Dress

A

Any intentional modification to the body or supplement added to the body

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2
Q

Example of Body Supplement

A

Piercing, Tattoos, Botox

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3
Q

Fashion

A

Social process involving a style being introduced to the general public and being accepted as appropriate for a time and occasion by consumers

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4
Q

Trend

A

General direction in which a style is moving

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5
Q

Silhouette

A

physical shape or outline of a garment

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6
Q

FAD

A

short- lived styles

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7
Q

Classic

A

Fashions that endure time (white tshirt, tennis shoes)

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8
Q

Retailing

A

The selling of goods and services to the ultimate consumer

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9
Q

Merchandising

A

Planning developing and presenting product lines for identified target market with regarding pricing

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10
Q

Marketing

A

An organizational function and a set of processes for creating communicating

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11
Q

Fast Fashion

A

Low priced stylish clothing that moves fast from design to retail stores to meet trends

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12
Q

4 Major Reasons People Wear Clothes

A

Protection, Adornments, Status, Im/mosdesty

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13
Q

Crown Act

A
  • Advocations for natural hair in the workplace
  • It was pasted in Akransas
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14
Q

First 3 Department Stores in the US

A

Macy and Co, Marshall Fields, John Wanamaker and Sons

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15
Q

Symbolic Interaction Theory

A

Attempts to explain interactions among individuals based on symbols that are used or understood by everyone in a particular group (sports, sorority, work)

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16
Q

Appearance Management

A

Activities that create a desired aesthetic and generally relate to the 5 sense

Routine: Brushing teeth, Wearing perfume

Non- Routine- Tattoos, Piercings

17
Q

Halo Effect

A

Based on dress, you are perceived as positive, nice, smart
Example: The well dressed student is also well behaved

18
Q

Stereotypes In Dress

A

Dumb Blondes, Rich lulu, Mean Gingers

19
Q

Assumptions in dress

A

Hair not done= lazy

20
Q

Psychosizing

A

Manufactures size garments a size smaller than regularly measured sizes

21
Q

Cognitive Dissonance

A

Occurs when wears select apparel item that do not correspond with their personality or behavior, causing observers to experience discomfort or uncertainty

22
Q

Knockoff

A

Variations of authentic goods, legal in the US

23
Q

Counterfeit

A

Copies of items, illegal because it violates trademarks

24
Q

Department Stores

A

Multiple departments in one store

25
Q

Category Killer

A

A giant specialty store that carries and assortment of a particular line (Academy, Home Depot)

26
Q

Gnatagory Killer

A

Smaller specialty store that carries one specific product (sunglass hut)

27
Q

Non Store Retailer

A

Does not have a physical building and direct selling (Fashion Nova, Amazon, Etsy)

28
Q

Advertising Medium

A

Social Media, Magazines, Billboards

29
Q

Sales Promotion

A

A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale

30
Q

First Coupon

A

CW post cereal company for 5 cents off corn flakes

31
Q

Criteria to determine advertising deceptiveness

A

Advertising, Scientifically untrue, contains omission, or misleading

32
Q

Psycological Pricing

A

Pricing the item at $19.99 to make consumers think they are saving more than they are

33
Q

Sales Price vs clearance price

A

A sale is temporary to improve sales while clearance is permanent to get rid of an item

34
Q

Cost vs Price

A

Price of Object = Cost + Markup

35
Q

Stages of the fashion life cycle

A

Introduction- Designer shows new styles, highest price

Rise- Accepted by fashion leaders, not widely available, long stage

Accelerate- More and more people are wearing it, more available, high promotion, beginning of knockoffs

Mass acceptance- Max availability, all price points, long stage, may be extended if it becomes a classic

Decline- does not become a classic, seen less

Obsolescence- not being manufactured anymore

36
Q

Theories of Fashion Adoption

A

Trickle Down Theory: Based on the idea of social class emulation, high society introduces new styles, adopted by middle class then lower, when a class sees their style adopted by the lower class they drop it

Trickle Up Theory: Fashion begins in the lower class and is copied by a society’s higher classes

Trickle Across Theory: Argues that a style can appear simultaneously in all social classes just at different price points

Clothing Concepts (1 decks)

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