Final Prep Flashcards

1
Q

Proposition

A

The central idea statement in a persuasive speech

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2
Q

Selective Exposure

A

Choosing messages which on already agrees

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3
Q

Cognitive dissonance

A

When conflicting information makes one uncomfortable

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4
Q

Logos

A

Logic/ research/evidence

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5
Q

Ethos

A

Ethics/credibility

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6
Q

Pathos

A

Emotion, make something personal

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7
Q

Logical fallacies

A

Mistakes in reasoning

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8
Q

Slippery Slope

A

Assumes that taking a first step will lead to subsequent events

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9
Q

Straw man

A

A bad argument

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10
Q

Bandwagon

A

Assumes because something is popular that it is good for everyone

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11
Q

Red Herring

A

Creating a diversion

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12
Q

Plagiarism

A

Using someone else’s work without proper credit

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13
Q

Central Idea Statement

A

Summarize main points

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14
Q

Primary Source

A

First hand information

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15
Q

Secondary Source

A

Not first hand information

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16
Q

Monroe Motivated Sequence

A
  1. Grab Attention
  2. Define the need
  3. Satisfy the need
  4. Visualize the solution
  5. Call for action