final part 2 Flashcards
Frame
The way a problem is presented/ the meaning one attaches to the problem
Politicking
Dealing with organizational politics. AKA who should be the one to deal with this?
Right to know
Moral obligation to disclose information about threats to public safety/disease etc.
What is the most important outcome for a company in a crisis?
Public safety. Companies must ensure public safety before organizational objectives
Objectives/outcomes for the organization during a crisis
Favorable media coverage Market share Stock price Sales WOM
Assessing objectives (post crisis)
Reputation
Financial performance
Word of Mouth
Assessing reputation (post crisis)
Pre & Post crisis reputation scores
Media coverage of the crisis
Stakeholder feedback
Advice for learning from past crises
Don’t follow your past successes for an unrelated crisis
Deepwater Horizon
BP Oil spill that caused ppl dying, environmental and economical trauma
PIER
Public Information Emergency Response
Communication Platform for BP
Positives of BP during DWH
Everyone was replied to
Didn’t play the blame game
Didn’t minimize the tragedy
Negatives of BP during DWH
Ignored prodromes
Tragedy was too politicized
BP CEO
Tony Hayward. He sucked cuz he made himself a victim and was very defensive
Palermos Crisis
Accused of firing ppl due to union threats but actually fired them because they were undocumented