Final Part 2 Flashcards
Consumer:
- Someone who is WILLING and ABLE to buy a product
- Buys goods or services to satisfy their need and wants
What are two kinds of income?
Disposable and discretionary
Disposable income:
Money you have left over after taxes, used to pay bills
Discretionary Income:
Money you have after all expenses are paid, used for spending and leisure
What is the question asked when buying a product?
Do I really need this?
Competitive Advertisement:
When you make your product seem better than others
Bait and Switch:
Advertising a low price or special offer to get costumers into the store then once in the store deal is no longer available
Comparison Shopping:
Comparing the prices of one product in different stores
Different between brand name and generic?
Generic is a product of the store where brand names are products of a bigger separate label
Warranty:
A guarantee for a repair within a certain period of time
Credit:
The receipt of money either directly or indirectly with a promise to pay it back
Principal:
the amount you originally borrowed
Interest:
the amount you are charged in addition to the principal
Why do people use credit?
Instant gratification
What are the conditions for you to get credit?
Apply for it at an institution