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negocios 3rd semester > final negocios > Flashcards

final negocios Flashcards

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1
Q

private sector

A

all profits goes to their own

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2
Q

public sector

A

all profits go to the government

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3
Q

Privately held company

A

all is privated and for the family and friends (limited liability)

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4
Q

Publicly held Company

A

all infromation is for general public

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5
Q

sole traders

A

a buisness that gets operated by ONE person

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6
Q

partnership

A

from 2 to 20 people in a legal contract

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7
Q

unlimited liability

A

you are responsible for all the debts

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8
Q

limited liability

A

you are not responsible for all the debts

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9
Q

dividends

A

portion of the profits are distributed

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10
Q

non-profit social entreprise

A

profits goes to human needs and then to the business again

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11
Q

for-profit social entreprise

A

profit goes to the directors

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12
Q

silent partners

A

gives finnancial support but doesnt act in the decisions

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13
Q

vision

A

long term ambitions

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14
Q

mission

A

the purpose of the business

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15
Q

Smart

A

Specific
Measurable
Attainable
Realistic
Time bound

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16
Q

Market planning

A

MARKETING OBJECTIVES
MARKETING BUDGET
SEGMENTATION AND TARGET MARKET
MARKET RESEARCH
MARKETING MIX
CONTROL TOOLS

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17
Q

segmentation

A

Splitting a population into groups of people with similar needs or characteristics.

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18
Q

Demographic

A

age
gender
race
ethnics
socio-economic groups

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19
Q

Geographic

A

location
climate

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20
Q

PSYCHOGRAPHIC

A

hobbies
culture
status
values
religion

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21
Q

targeting

A

selecting the most appropriate segment for a marketing campaign.

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22
Q

positioning

A

o remain competitive in the market, a company must differentiate from others.

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23
Q

mass market

A

A market for goods that are produced in very large quantities.

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24
Q

niche market

A

Very specialized needs or wants

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25
unique selling points
any aspect of a business, product or brand that makes it stand out from those offered by competitors.
26
growth
increase the sales and the market share
27
Ethical obj
moral principles that guide a strategy of a business
28
Strategic obj
medium, long term actions to achieve a goal
29
tactical obj
small actions to achieve a goal
30
stakeholder
any individual with direct interest on a business usually it is affected by the activities
31
internal stakeholders
members employees managers directors
32
external stakeholders
customers suppliers govenment competitors
33
market share
the value of a company sales or revenue comapred with the sales of all business in the market
34
economies of scales
while the business wins in profits the average cost decrease because the profits
35
diseconomies of scales
while the business loss in profits the average cost increase because the bad efficience of the business
36
average cost
cost per unit of output
37
Internal economies
technical economies finnancial economies
38
External economies
technological progress skilled labor
39
big business advantajes
brand recognition customer loyalty
40
small business advantajes
cost control small market size
41
internal growth
changing price getting better the products
42
pros of internal growth
less risky control
43
cons of internal growth
slower growth diseconomies of scales
44
External growth
dealing with the outside organizations
45
mergers
two brands agree to create a new company
46
acquisition
one brand absorb another one
47
takeovers
without permission buy a business
48
joint ventures
two or more brands join to create a product
49
strategic alliances
two brandsw work togeter for a mutual benefit
50
franchising
get a license to use a name, logo and brand
51
multinational companies
organization that operates on 2 or more countries usually the head office is the home country
52
transnational company
regional heds offices insted of a single international base
53
positive impacts of transnational company
job opportunities increase competition
54
negative impacts of transnational company
job losses culnerability competitive pressures
55
market growth
rate of how a market increase
56
market penetration
gainning markt share with an exsisting product
57
product development
introducing new products to existing markets
58
market development
selling exsisting products in new markets
59
diversification
entering new markets with new products
60
product orientation
focus on high-quality products less attention to customers needs
61
market orientation
focus on the customers needs
62
primary research
gathering new specific data from surveys, interviews or focus groups
63
secondary research
getting information of existing data like articles, reports and academic journals
64
qualitative research
non-numerical information
65
quantitative research
numerical information or statistics
66
sampling
select a small group of people from a population to gather information
67
quota sample
The sample is grouped according to shared characteristics such as age, gender or occupation.
68
random sample
Random sampling is useful when all members of a population have the same or very similar characteristics.
69
convienence sample
Convenience sampling relies on ease of reach and volunteers because of their availability.

negocios 3rd semester (1 decks)

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