Final FINAL Qualia Pres

Question 1

Good-afternoon, Dan and Chris

Answer 1

1. It’s gracious of you to have me in your office
2. Let me go on the record and say that it’s a far more comfortable and beautiful experience coming down here to SOHO – namely because, if you’ve been anywhere near midtown lately, it looks like something out of a zombie apocalypse
   - - all because of a 60-foot tall Christmas tree
   - - but it’s a beautiful tree, so thank you for the brief escape

Question 2

On that note, Let me fully introduce myself

Answer 2

1. I’m Raj Persaud. I lead strategic partnerships for Qualia.
2. Now I know we’ve spoken briefly before this
   (and I’m sure you’ve done a little bit of your own research)
   but to make sure we’re starting on the same page:
   Qualia is a Verizon-backed data-technology company,
   formerly known as BlueCava
   We’ve been around for about 8 years now
   with a highly-awarded patent for cross-screen identity resolution
3. That technology has made us THE fastest-growing within this space by a long-shot,
   primarily because of the results we’ve been delivering to companies like yours (SLIDE)

Question 3

Now I know you two represent two different teams but you collaborate on many of the company’s big initiatives

Answer 3

1. Can you share a bit on what you each oversee?
2. Am I correct in understanding that digital customer acquisition, marketing systems and marketing attribution fall under your responsibilities?

Question 4

Now I mentioned that Qualia is a data-technology service.

Answer 4

We plug into your digital audience data to connect a site visitor or user back to all additional devices he or she might use as part of their purchasing process.

Question 5

Now, I’m more than happy to show you the specifics of what that would mean for Acme Funding,
but to keep this directly relevant and efficient for you, it would help for me to know:

Answer 5

1. Are there any particular initiatives that come to mind right now where recognizing a user or customer is important?
2. Have you run into walls before when it comes to how you market across different devices?
3. What do you have in place right now?
4. What do you not like about it?

Question 6

That’s really helpful, thank you.

Answer 6

It also solidifies the groundwork for this conversation and for gauging if we could help you win some new efficiencies

Question 7

Now, I’m going to be frank with you

Answer 7

We’ve been following your updates for a while now and we’ve been pretty impressed by what we’ve seen:

1. You’ve grown your user base by 18-20% in the last year alone, as well as nearly doubled the number of small loans being delivered
2. In fact, you’re close to breaking into the top 10 players in the space and
3. Investors have taken notice: you just won a new round of funding AKA confidence from them
   - - all of which deserve a huge congrats

Question 8

But it makes sense why you’d be pursuing the initiatives you mentioned

Answer 8

1. It’s a heavily competitive environment where new companies with innovative strategies to stay on top of their customer’s minds are winning out each day
2. Customers are very fickle
3. And on top of that given your recent success, it’s not unlike companies like yours to feel a bit under the needle to keep the growth momentum going

Question 9

So what we’ll look at now is whether Qualia’s cross-screen identity technology can help you with just that

Answer 9

1. Acquire new efficiencies

2. Drive customer acquisition and overall revenue

Question 10

You may know this already: different browsers, search engines and devices don’t share information with each other – there is no centralized tracking entity that knows it’s you across every screen – they each count or recognize a person differently

Answer 10

1. So, whereas, in the past, most online interaction was through a desktop computer
2. Now people spread their internet searching over many devices (you probably do this yourself)

Question 11

You may know this already: different browsers, search engines and devices don’t share information with each other – there is no centralized tracking entity that knows it’s you across every screen – they each count or recognize a person differently

Answer 11

1. So, whereas, in the past, most online interaction was through a desktop computer
2. Now people spread their internet searching over many devices (you probably do this yourself)

Question 12

Don’t believe me? 
Here’s what the research tells us:

Answer 12

STATISTICS SLIDE

Question 13

So let me ask you this:

Answer 13

1. How often do you think users click your ad on one device – let’s say at work – but are actually primarily using another device?
2. Or how often do you think they research loans on one device but actually want to start an application on another?
3. How often do they abandon an application?

Do any of these scenarios resonate with you?

Question 14

Ok, that makes sense.

And that’s exactly what our technology was designed to solve:

Answer 14

MAP USERS IN REAL-TIME TO THEIR DIFFERENT DEVICES, USER PERSONAS, and HOUSEHOLDS SO YOU CAN WORK WITH A UNIFIED, DE-DUPLICATED AND TRUE VIEW OF YOUR AUDIENCE FOR TARGETING OR REPORTING

Question 15

We actually started with a focus on internet security,

with Mark Cuban being one of our early investors (humble brag)

Answer 15

We realized this technology could help de-tangle a chaotic marketing eco-system:
1) We

Question 16

We actually started with a focus on internet security,

with Mark Cuban being one of our early investors (humble brag)

Answer 16

We realized this technology could help de-tangle a chaotic marketing eco-system:

Question 17

The Output looks like this

Answer 17

A highly structured and efficient framework for taking the digital data you give us,
parsing it into a unified record for each site visitor or user
and expanding their record with all additional devices they might use or might have used as part of their purchasing process

Question 18

Now, I can understand if this all sounds a bit too good to be true
which is why I’m prepared to my money where my mouth is

Answer 18

FIN-TECH COMPANY SLIDE

Question 19

Here’s a fin-tech company we worked with

Answer 19

1. They initially came to us because they recognized that cross-screen browsing was corrupting their metrics and making them overspend on customer acquisition
2. As you can see, working with the flawed framework of their digital audience was having a domino effect on other aspects of the business

Question 20

A system like this left them needing to answer a number of questions

Answer 20

For the project you have at hand do any of these resonate with you?

Question 21

Now here’s what we went in and did

Answer 21

1) Used their seed audience data as an input
2) Ran our algorithms against them and
3) sent them back a clean line-of-sight on each user and site visitor so they could then re-target or report with greater precision

Question 22

In fact, after only 3 months

Answer 22

here are the results we delivered for them

Question 23

And it doesn’t end there

Answer 23

Here are a number of additional use-cases and applications where they saw increased value, and again these are part of the same digital-lending family

Question 24

Now, I’m more than happy to get in the technical details of how we actually accomplish this once an NDA is in place

Answer 24

but, to use for a second, the initiative you described, here is where you could be within the next few months

Question 25

Pricing

Answer 25

For a commercial testing: we're looking at 10k per month for the first two months If, from there onwards, you want to continue with us, then it depends on the number of impressions we are mapping on a monthly basis but typically you'd be looking at a minimum of 10k-15k