Final Exam Study Guide Flashcards
(45 cards)
types of oral presentations
1) Informative
2) Persuasive
3) Group
Delivery types & their definitions
1) Extemporaneous: uses an outline - allows for change
2) Impromptu: Without preparation
3) Manuscript: read verbatim
4) Memorized: similar to manuscript
5) Combination (Best)
types of informative presenations
1) How (Think youtube)
2) What (think documentary)
MONROES MOTIVATED SEQUENCE
1) Attention grabber
2) Need
3) satisfaction
4) visualization
5) action/change
OPEN UP
Organized Passionate Engaging Natural Understand your audience Practice
Advantages of an organized presentation
1) Easier for audience to understand
2) Keeps the audience with you
3) boosts your image
Disadvantages of a disorganized presentation
1) Takes too long to get to the point
2) Irrelevant information given
3) important information is left out
4) Ideas get mixed up
Three parts of a presentation & how much of your time each should take up
1) Introduction (10%-15%)
2) Body (80%)
3) Conclusion (5%)
Planning the body of a presentation (things to remember)
1) Development of the purpose statement
2) Identify the main and sub-points
3) state the main points in a complete sentence
4) all points should have a main purpose
5) no more than 5 main points.
Organizational strategies for informative presentations and their definitions.
1) Chronological: arranges main ideas in time order or chronology
2) Spatial: Spatial organization looks at your topic in terms of physical parts, levels, systems, branches, components or ingredients.
3) Topical: breaks your topic down into a series of subtopics such as characteristics, types or other main ideas.
4) Cause-Effect:
Persuasive Appeals (define)
1) Positive: stresses what the consumer would gain by purchasing the product or service.
2) Need:
3) Logical
4) Emotional
5) Self interest
Functions of an introduction
1) Capture the audience’s attention
2) give the audience a reason to listen
3) set the tone for the topic
4) establish presenters qualifications (in needed)
5) introduce the purpose statement and preview the presentation
Planning the conclusion - things to remember
1) close on a strong note
2) summarize what was said
3) gives a sense of completion
4) end with an appeal to action or a challenge.
using transitions in a presentation
1) Use between the introduction and the body
2) Use between major parts of the body
3) use between body & conclusion
functions of transitions in a presentation
1) Promote clarity
2) Emphasize important ideas
3) keep the audience interested
what are the 3 types of primary data?
1) Observation
2) Surveys
3) Experimentation
Types of secondary data - give examples
Published:
newspapers
science articles
Unpublished
medical records
what is secondary data?
data collected by someone other than the user.
data collection errors
1) sample size that is too small
2) information from biased sources
3) sample not representative
4) poorly constructed survey instrument
SURVEY Sampling Methods (define)
1) random/Convenience: take what you get. ‘accidental’ sample.
2) Systematic Random: sample members from a larger population are selected according to a random starting point and a fixed periodic interval
3) Stratified random: involves the division of a population into smaller groups known as strata. In stratified random sampling, the strata are formed based on members’ shared attributes or characteristics
Types of survey questions (define)
1) Dichotomous: is a question which can have two possible answers. Dichotomous questions are usually used in a survey that asks for a Yes/No, True/False or Agree/Disagree answers
2) Multiple Chouce
3) Checklist
4) Rank Order
5) Likert Scale: typically a five, seven, or nine point agreement scale used to measure respondents’ agreement with a variety of statements
6) Open-Ended
Internet domain suffixes
1) .COM: Commercial
2) .ORG: Non Profit Organization
3) .MIL: Military
4) .INFO: information
5) .BIZ: Business
6) .GOV: Government
7) .NET: Networks
8) .EDU: Education
define Validity
the extent to which a study measures what it is supposed to measure
define Reliability
the extent to which a study yields consistent results.
