Final Exam Review Flashcards
This type of organization includes national tourism boards, state/provincial tourism offices, and community convention and visitor bureaus
Destination Marketing Organizations (DMO)
Applications for mobile devices that allow users to share rides with
strangers, undercutting the taxi industry
Ride Sharing, Uber and Lyft
A marketing term used to identify a group of hotels that include all
competitors that a hotel’s guests are likely to consider as an alternative
Competitive Set
an internet-based economic system in which consumers share their
resources, typically with people they don’t know, and typically in exchange
for money such as AirB&B
Sharing Economy
The term commonly used in the industry for when a patron eats but does not
pay for his or her meal
Dine and Dash
Tourism activities where the motivator is immersion in the natural
environment; the focus is often on wildlife and wilderness areas
Nature Based Tourism
tourism experiences where the key focus is on local and regional food and
drink, often highlighting the heritage of products involved and techniques
associated with their production
Culinary Tourism
Any activity in which people are attracted to a particular location as a
participant, spectator, or visitor to sport attractions, or as an attendee of
sport-related business meetings
Sport Tourism
A view of customer relationships that looks at the long-term cycle of
customer interactions, rather than at single transactions
Customer Lifetime Value
The practice of ensuring natural resources are conserved and used
responsibly in a way that balances the needs of various groups
Environmental Stewardship
The highest level of market readiness, with sophisticated travel distribution
trade channels, to attract out-of-town visitors and highly reliable service
standards, particularly with groups
Export Ready Criteria
when a customer’s interaction with a front-line employee makes a critical
difference in his or her perception of that company or destination
Moment of Truth
an approach that guides the planning, execution, and evaluation of tourism
marketing efforts (PRICE concept is an approach to this)
Tourism Marketing System
short-term, supervised work experience in a student’s field of interest for
which the student may earn academic credit
Internship
UN agency responsible for promoting responsible, sustainable, and
universally accessible tourism worldwide
The World Tourism Organization (UNWTO)
What is Risk?
Potential for Loss or Harm (Financial, property, and injury)
What is Risk Management?
refers to the practices, policies, and procedures designed to minimize or eliminate unacceptable risks
What does the SERVQUAL Model stand for?
tangibles, reliability, responsiveness, assurance, and empathy.
Carrying Capacity
Carrying capacity is considered to be the ability of a destination area to absorb tourism before the negative effects are felt by the host and resident
Ecological Footprint
the impact of a person or community on the environment, expressed as the amount of land required to sustain their use of natural resources.
PEEST Model
Political, Economic, Environmental, Social, and Technological
Global Tourism
the activity of people traveling to and staying in different countries or regions around the world for leisure, business, or other purposes.
Service Failure
a situation or performance that fails to meet customer’s expectations
Service Recovery Paradox
the phenomenon in which a customer feels better about a company after they’ve solved a problem with the service or product, than if there had been no problem at all.
Outdoor Recreation
Refers to recreation done outside, most commonly in natural settings. The activities that encompass outdoor recreation vary depending on the physical environment they are being carried out in.
Recreation
Activity done for enjoyment when one is not working.
Ownership Structure
An ownership structure concerns the internal organization of a business entity and the rights and duties of the individual holding the equitable or legal interest in that business.
Five Impacts that climate change will create?
- Heavy Precipitation (lessen tourist comfort and not wanting to visit)
- Rise in Sea Level (Major cities on the water getting flooded and be dangerous)
- Droughts
- Wildfires
- Arctic Sea Ice is Declining
Concept of Authenticity
Identifies a person living life in accordance with their true Self and personal values rather than according to the external demands of society
Destination BC
the provincial destination marketing organization (DMO) responsible for tourism marketing and development in BC, formerly known as Tourism BC
the accommodations and food and beverage industry groupings
Hospitality
What is a Tourist?
Someone who travels at least 80 kilometres from his or her home for at least 24 hours, for business or pleasure or other reasons; can be further classified as domestic, inbound, or outbound
Open Skies
A set of policies that enable commercial airlines to fly in and out of other countries
A way of measuring how efficiently a transportation company uses its vehicles on any given day, calculated for a single flight by dividing the number of passengers by the number of seats
Passenger load factor
Franchisor
a company that sells franchises
Motel
a term popular in the last century, combining the words “motor hotel”; typically designed to provide ample parking and easy access to rooms from the parking lot
Occupancy
the percentage of all guest rooms in the hotel that are occupied at a given time
Quick Service Resteraunts
Formerly known as fast food restaurants. Caters to people that want it to be quicker
Full Service Restaurants
Dine in restaurant with highly qualified chefs and servers.
Profit
The amount left after expenses
Operating Supplies
Reusable items such as cutlery, dishes, and linen
Tourism experiences where exploration, consumption and purchase are key components
Wine Tourism
Agritourism
Tourism experiences that highlight rual destinations
Visitor Center
building within a community usually placed at the gateway to an area, providing information regarding the region, travel planning tools, and other services including washrooms and Wi-Fi
Travel Agent
An individual who helps the potential traveller with trip planning and booking
services, often specializing in specific types of travel
4 P’s
Product, Place, Promotion, Pricing
Out Of Home
Billboards, Transit, street furniture and alternative outdoor
Loyalty Programs
programs that identify and build databases of frequent customers to promote directly to them, and to reward and provide special services for those frequent customers
Private Land
Any land where private property rights apply in BC
