Final Exam Review Flashcards
This type of organization includes national tourism boards, state/provincial tourism offices, and community convention and visitor bureaus
Destination Marketing Organizations (DMO)
Applications for mobile devices that allow users to share rides with
strangers, undercutting the taxi industry
Ride Sharing, Uber and Lyft
A marketing term used to identify a group of hotels that include all
competitors that a hotel’s guests are likely to consider as an alternative
Competitive Set
an internet-based economic system in which consumers share their
resources, typically with people they don’t know, and typically in exchange
for money such as AirB&B
Sharing Economy
The term commonly used in the industry for when a patron eats but does not
pay for his or her meal
Dine and Dash
Tourism activities where the motivator is immersion in the natural
environment; the focus is often on wildlife and wilderness areas
Nature Based Tourism
tourism experiences where the key focus is on local and regional food and
drink, often highlighting the heritage of products involved and techniques
associated with their production
Culinary Tourism
Any activity in which people are attracted to a particular location as a
participant, spectator, or visitor to sport attractions, or as an attendee of
sport-related business meetings
Sport Tourism
A view of customer relationships that looks at the long-term cycle of
customer interactions, rather than at single transactions
Customer Lifetime Value
The practice of ensuring natural resources are conserved and used
responsibly in a way that balances the needs of various groups
Environmental Stewardship
The highest level of market readiness, with sophisticated travel distribution
trade channels, to attract out-of-town visitors and highly reliable service
standards, particularly with groups
Export Ready Criteria
when a customer’s interaction with a front-line employee makes a critical
difference in his or her perception of that company or destination
Moment of Truth
an approach that guides the planning, execution, and evaluation of tourism
marketing efforts (PRICE concept is an approach to this)
Tourism Marketing System
short-term, supervised work experience in a student’s field of interest for
which the student may earn academic credit
Internship
UN agency responsible for promoting responsible, sustainable, and
universally accessible tourism worldwide
The World Tourism Organization (UNWTO)
What is Risk?
Potential for Loss or Harm (Financial, property, and injury)
What is Risk Management?
refers to the practices, policies, and procedures designed to minimize or eliminate unacceptable risks
What does the SERVQUAL Model stand for?
tangibles, reliability, responsiveness, assurance, and empathy.
Carrying Capacity
Carrying capacity is considered to be the ability of a destination area to absorb tourism before the negative effects are felt by the host and resident
