final exam review Flashcards
What was lacking in Walter Benjamin’s eyes through the use of mechanical reproduction was ____ that in which it could not be recreated through mechanical reproduction.
aura
Without the presence of its _____ the work loses that value that viewers feel when viewing the artwork.
time and space
What does photography do to the entire idea of art as its presence in time and space?
the art piece gets pulled away in favor of its ability to reproduce and be shown to the masses.
We shape our tools and our tools shape us.
mechanical bride
Electronics shrinks the world and gives us rapid access to information.
global village
Benefit of global village
We can compress time due to instantaneous connection across the globe.
- Speech is the primary mode of communication.
- The auditory medium dominates (speech and listening)
- There was no writing
Tribal era (Primary Orality)
- Corresponds with the invention of writing
- Restructuring of tribal lives
- Birth of categorical thought
- The visual medium takes dominance over speech and listening
Literacy Era (logical, linear thinking)
- Industrial revolution
- Mass production
- Visual medium is still dominant, and has become even deeper.
Print era (mechanization/mass industrialization)
- Retribalization: Media made it possible to have instantaneous connection to everyone around the world.
- Global village
Electronic era (electronic/digital media)
The study of human media interactions from the natural environment.
Media Ecology
The study of human media interactions from the natural environment.
Media Ecology
Humans have to adjust to unexpected ecological changes
Television was one of the biggest danger according to
The medium of television changes the family dynamic
Not the content, rather the form
The temperature of media affects the way we perceive things
Hot media: affects one sense to a very high degree. (ex. Radio, photos, print)
Cool media: affects multiple senses simultaneously, but at a much lower intensity. (ex. Abstract oil painting)
The Medium Is the Message
Has created a global village that allows us to view art from all around the world.
Digital media has democratized mechanical reproduction. Made the viewing process easier.
We have become dependent on our devices to the point we become numb.
Media’s Connection To Art
Responsible for post modernism to the public eye
Responsible for post modernism to the public eye
Jean Baudrillard
is deconstructionist social theory which is breakdown of grand narratives
Postmodernism
Grand narrative examples:
2 genders, marriage, there is a self
An object that we have attached a meaning to culturally. (ex. stop sign)
Sign
The shape of the sign
Signifier
meaning or idea attached to it
Signified
There is a self/the individual is sacred in structuralism
True
The mind is a realm of meaning
Structuralism
Inherent universal meanings that precede a text
Ie: “truth”
= Post-Structuralism
True or false
False
The self is a cultural construct = Post-Structuralism
True
- The mind is a realm of meaning
- The mind is created from interactions between symbolic beings
Post-Structuralism
2
Truth is subjective; languages create ‘reality’ = Structuralism
False
- Meaning is determined by social discourse and changes throughout history.
- Inherent universal meanings that precede a text
Ie: “truth”
which is post-structuralism
1
Believed that our society and cultural is built on a system of interconnected empty signs that are endlessly reproduced and commodified
Jean Baudrillard