Final Exam Questions Flashcards
Strategic planning provides a mechanism for:
assessing company strengths and weaknesses, analyzing external environment, forecasting the future (all the above)
A mission Statement
Articulates why a company exists and what makes it different from other firms in the industry
SWOT Stands for
Strengths, weaknesses, opportunities, threats
Marketing consists of
Identifying leads, closing leads
Most construction iris are marketing a service rather than a product with the exception of:
residential companies
The basic marketing concept is often denoted by the letters STP which stand for?
Segment, Target, Positioning
All of the following are true except for
strategic marketing consists of day to day activities and tactical marketing consists of range plans
The most important marketing tool is:
the firm’s reputation
Which of the following is not a law that regulates the hiring of employees
OSHA
Age discrimination in employment act protects employees
who are 40 years of age and older
What can you ask a prospective employee
Do you use illegal drugs
It is illegal to ask a prospective employee for their facebook password
in a few states, including california
If your company requires passing a physical exam for employment the correct order would be
Have only prospective employees with job offers take the exam and make the job offer conditional pending a physical
The IRS has guidelines to distinguish between employees and independent contractors, which one is NOT a distinction between them
an employees pay is subject to federal and state taxes but a contractor is not
The following are true regarding employee handbooks with the exception of
employee handbooks are required by law in california
the most frequently cited OSHA violations concern
Scaffolding and fall protection
You complemented an employee on her dress and she claims sexual harassment, you best decision would be
cooperate fully in the company investigation because it is unlikely that you created a hostile work environment
Which of the following is not a performance appraisal
45 degree appraisal
The following benefits are legally required with the exception of
paid holidays
The integration of information technology had allowed every US industry to achieve notable productivity gains with the exception of
the construction industry