Final Exam Guide

Question 1

web-based communication channels and tools that enable people to interact with each other by creating online communities where they can share information, idea, messages, and other content, including images, audio, and video.

Answer 1

social media

Question 2

an online community of Internet users that enables

members to break down barriers created by time, distance, and cultural differences.

Answer 2

social networking platform

Question 3

the use of social networks to communicate and promote

the benefits of products and services.

Answer 3

social media marketing

Question 4

employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and
responding to customer comments on the organization’s blog and social media accounts.

Answer 4

organic media marketing

Question 5

involves paying a third party to broadcast an organization’s display ads or sponsored messages to social media users.

Answer 5

paid media marketing

Question 6

ads that are billed at a flat rate per 1,000 impressions, which is a measure of the number of times an ad is displayed—whether it was actually clicked on or not.

Answer 6

cost per thousand impressions (CPM)

Question 7

ads that are paid for only when someone actually clicks on them.

Answer 7

cost per click (CPC)

Question 8

the media exposure an organization gets through press and social media mentions, positive online ratings, and reviews, tweets and retweets, reposts (or “shares”), recommendations, and so on.

Answer 8

earned media

Question 9

an approach to social media marketing that encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence as one person tells two people, each of those two people tell two or three more people, and so on.

Answer 9

viral marketing

Question 10

combines two highly popular online activities—shopping and social networking.

Answer 10

social shopping platform

Question 11

any form of mistreatment or lack of care, both physical and mental, based on the use of an electronic communications device that causes harm and distress to others.

Answer 11

cyberabuse

Question 12

a subcategory of cyberabuse that consists of a long-term pattern of unwanted, persistent pursuit and intrusive behavior (involving the use of an electronic communications device) that is directed by one person against another and that causes fear and distress in the victim.

Answer 12

cyberstalking

Question 13

What are some ways you can combat cyberstalking?

Answer 13

Contact local law enforcement authorities to obtain a restraining order prohibiting any further contact with you.

Inform your ISP provider as well as the stalker’s ISP.

Provide the stalker a written notice that their contact is unwanted and that all further contact must cease.

Consider suspending your social networking accounts until the cyberstalking situation has been resolved.

Gather as much physical evidence as possible and document each instance of abusive contact.

Never agree to meet with the stalker to “talk things out.”

Question 14

How do social media sites manage inappropriate material?

Answer 14

with a privacy policy agreement, along with users of the site pointing out the content.

Question 15

What rights do employers have regarding their employees’ social media posting?

Answer 15

state and federal government employees have protection from retaliation for exercising certain First Amendment rights, while private employees do not. Organizations may have social media policies to avoid legal issues and set clear guidelines and expectations for employees.

Question 16

a form of cyberabuse in which the abusive behavior, which involves the use of an electronic communications
device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress.

Answer 16

Cyberharassment

Question 17

someone with a job in which they do not have an explicit or implicit contract for long-term employment.

Answer 17

contingent worker

Question 18

What are advantages and disadvantages of using contingent workers?

Answer 18

ADVANTAGES:
Useful for when staff amount fluctuates largely and often.
Helps when skills are not useful for future projects.
DISADVANTAGES:
They can learn your company’s practices and easily pass it along to others.
Raises ethical and legal questions

Question 19

a temporary work visa granted by the U.S. Citizenship and Immigration Services (USCIS) for people who work in specialty occupations—jobs that require at least a four-year bachelor’s degree in a specific field, or equivalent experience.

Answer 19

H-1B visa

Question 20

an effort to attract public attention to a negligent, illegal, unethical, abusive, or dangerous act by an individual or organization.

Answer 20

whistleblowing

Question 21

allows a private citizen to file a suit in the name of the U.S. government, charging fraud by government contractors and other entities who receive or use government funds.

Answer 21

qui tam

Question 22

What are the pros and cons of offshore outsourcing?

Answer 22

PROS
Can pay employees much less.
Can dramatically speed up software development.
CONS
Costs will still increase with time.
Have to spend time selecting an offshore vendor and pay for travels and communications.

Question 23

a form of outsourcing in which services are provided by an organization whose employees are in a foreign country.

Answer 23

offshore outsourcing

Question 24

a long-term business arrangement in which a company contracts for services with an outside organization that has expertise in providing a specific function.

Answer 24

outsourcing

Question 25

a system that enables purchasers to evaluate, compare, and select electronic products based on a total of 51 environmental criteria. It has Bronze, Silver, and Gold ratings.

Answer 25

Electronic Product Environmental Assessment Tool (EPEAT)