Final Exam Econ (I love you babyyyyy) Flashcards
Perfect competition
many firms, identical products, price takers,
Perfect competition
P = MC
Monopoly
one firm, price maker
Monopoly
P > MC
Two extreme forms of market structures
Perfect competition & Monopoly
in between the extremes - Imperfect competition
Oligopoly & Monopolistic competition
Oligopoly
only a few sellers offer similar or identical products.
Monopolistic competition
many firms sell similar but not identical products.
Oligopoly Concentration ratio
Measure a market’s domination by a small number of firms
The percentage of total output in the market supplied by the four largest firms
Less than 50% for most industries
Greater than 90% in: aircraft manufacturing, tobacco, passenger car rentals, and express delivery services
Monopolistic Competition Characteristics
Numerous firms competing over customers
Product differentiation
Not price takers; D curve slopes downward
Free entry and exit
Zero economic profit in the long run
Monopolistic Examples
Books, video games, restaurants, piano lessons, cookies, clothing
Four types of market structure
Monopoly- one firm
oligopoly- few firm
Monopolistic Competition- many firms, differentiated products
Perfect Competition- many firms, identical products
Short Run Equilibrium
Profit maximization in the short run for the monopolistically competitive firm:
-Produce quantity where MR=MC
-Price is on the demand curve
-If P>ATC: profit
-If P<ATC: loss
-Similar to monopoly
Short run equilibrium example
-To maximize profit, firm produces Q where MR=MC
Long Run equilibrium
If monopolistically competitive firms are making profit in short run:
-new firms: incentive to enter market
-increase number of products
-reduces demand faced by each firm, demand curve shifts left, price falls
-each firms profit declines to zero
If losses in the short run:
-Some firms exit the market, remaining firms enjoy higher demand and prices
Long run equilibrium
Entry and exit until P=ATC and profit=0
Monopolistic Vs. Perfect Competition
-Excess capacity: quantity is not at minimum ATC (it is on the downward-sloping portion of ATC)
-Markup over marginal cost: P > MC
Perfect Competition
-Quantity: at minimum ATC (efficient scale)
-P = MC
Monopolistically Competitive markets
-Do not have all the desirable welfare properties of perfectly competitive markets
Sources of inefficiency
-Markup of price over marginal cost
-Too much or too little entry (number of firms in the market)
Product-variety externality
Business-stealing externality
Markup, P>MC
-Market quantity < socially efficient quantity, Deadweight loss of monopoly pricing
The product-variety externality
-Consumers get extra surplus from the introduction of new products
The business-stealing externality
-Losses incurred by existing firms when new firms enter market
Incentive to advertise
-When firms sell differentiated products and charge prices above marginal cost
-Advertise to attract more buyers
Advertising spending
-Highly differentiated goods: 10-20% of revenue
-Industrial products: little advertising
-Homogenous products: no advertising
Critique of Advertising 1
-Is psychological rather than informational
-Creates a desire that otherwise might not exist
The defense of advertising
-It provides useful information to buyers
-Informed customers make better choices
-Advertising promotes competition, reduces market power
Case Studies Advertising
-Eyeglasses: more expensive in states that prohibited advertising
-Liquor: about 20% cheaper after advertising was allowed
Advertising as a signal of Quality
-Even if contains little apparent information
-The real information offered is a signal
-The willingness to spend large amount of money is a signal about -the quality of the product
Content of advertising = irrelevant
Brand names
-In many markets, brand name products coexist with generic ones.
-Brand names spend more on advertising and charge higher prices than generic substitutes
-As with advertising, there is disagreement about the economics of brand names…
Critics of brand names
-Products are not differentiated
-Irrationality: consumers are willing to pay more for brand names
Defenders of brand names
-Consumers get information about quality
-Firms have an incentive to maintain high quality to protect the reputation of their brand name
Concentration ratio
-Measure a market’s domination by a small number of firms
-The percentage of total output in the market supplied by the four largest firms
-Less than 50% for most industries
Oligopoly
-Market structure in which only a few sellers offer similar or identical products
Strategic behavior in oligopoly
-A firm’s decisions about P or Q can affect other firms and cause them to react
-The firm will consider these reactions when making decisions
Game Theory
-the study of how people behave in strategic situations
Oligopolists
-Make the most profit when they cooperate and together act like one big monopolist
-Strong incentives hinder a group of firms from maintaining the cooperative outcome
Duopoly
-A market with only two sellers
-Simplest type of oligopoly
Collusion
-Agreement among firms in a market about quantities to produce or prices to charge
-One possible duopoly outcome
Cartel
-A group of firms acting in unison
-Once a cartel is formed, the market is in effect served by a monopoly
Collusion vs. Self-Interest
-Both firms would be better off if both stick to the collusion agreement (form a cartel)
Lesson
-It is difficult for oligopoly firms to form cartels and honor their agreements
Nash Equilibrium
-Economic actors interacting with one another, each choose their best strategy
-Given the strategies that all the other actors have chosen
When firms in an oligopoly individually choose production to maximize profit
-Produce Q: greater than monopoly Q, less than competitive Q
-The price: is less than the monopoly P, greater than the competitive P = MC
Increasing output has two effects on a firm’s profits
-Output effect: because P > MC, increasing output raises profits
-Price effect: raising production increases total quantity sold, which reduces price and reduces profit on all units sold
As the number of sellers in an oligopoly increases:
-The price effect becomes smaller
-The oligopoly looks more and more like a competitive market
-The price approaches marginal cost
-The market quantity approaches socially efficient quantity
The Prisoners’ Dilemma
-Particular “game” between two captured prisoners
-Illustrates why cooperation is difficult to maintain even when it is mutually beneficial
Dominant strategy
-Strategy that is best for a player in a game
-Regardless of the strategies chosen by the other players
When oligopolies form a cartel
-Hoping to reach the monopoly outcome, they become players in a prisoners’ dilemma
-The monopoly outcome is jointly rational, but each firm has an incentive to cheat: self-interest makes it hard to maintain the cooperative outcome with low production, high prices, and monopoly profits
Examples of prisoners’ dilemma
-Two firms spend millions on TV ads to steal business from each other.
-Each firm’s ad cancels out the effects of the other, and both firms’ profits fall by the cost of the ads
Non-cooperative oligopoly equilibrium
-May be bad for oligopolists
Prevents them from achieving monopoly profits
-May be bad for society
Examples: Arms race game, Common resource game
-May be good for society
Quantity and price – closer to optimal level
Why people sometimes cooperate
-Two strategies may lead to cooperation
-When the game is repeated many times, cooperation may be possible
Public policy toward oligopolies
-Governments can sometimes improve market outcomes
-Policymakers:
Try to induce firms in an oligopoly to compete rather than cooperate
Move the allocation of resources closer to the social optimum
Sherman Antitrust Act, 1890
-Elevated agreements among oligopolists from an unenforceable contract to a criminal conspiracy
The Clayton Act, 1914
-Further strengthened the antitrust laws
Antitrust laws are used to prevent:
-Mergers that would give a firm excessive market power
-Oligopolists from acting together in ways that would make their markets less competitive
Resale Price Maintenance
-A manufacturer imposes lower limits on the prices retailers can charge
-Often opposed because it appears to reduce competition at the retail level
-Yet, any market power the manufacturer has is at the wholesale level
-No gains from restricting competition at the retail level
Goal of Resale Price Maintenance
-Preventing discount retailers from free-riding on the services provided by full-service retailers
Predatory Pricing
-A firm cuts prices to prevent entry or drive a competitor out of the market
-Illegal under antitrust laws
-Economists debate whether predatory pricing should concern antitrust policymakers
Bundling
-A manufacturer bundles two products together and sells them for one price
-Firms may use bundling for price discrimination
-Bundling cannot change market power
Factors of production
-Inputs used to produce goods and services: labor, land, capital
-Prices and quantities are determined by supply and demand in factor markets
Derived demand for a factor of production
-A firm’s demand for a factor of production is derived from its decision to supply a good in another market.
All markets are competitive
-The typical firm is a price taker
In the market for the good it produces
And in the labor market (factors of production)