Final Exam- Ch 5,8,11,10 Flashcards
Why is environmental phsycology used
to avoid the custome in being disoriented or frustrated upon entering an unfamiliar structure.
What is the concept of servicescape
Based on the idea that the physical environment influences the behavior and perception of the service to both customer and employee
what is the first behavioral need of a customer when entering a place
Orientation
what are the questions that place orientation asks
- where am I
- and also function orientation such as how does this organization work and what do i do next
How does a customer gain control when they enter a physical settings
-by using spatial cues along with experience to identify where they are and where they should go
what happens when spatial cues and previous experience are not present
anxiety and a sense of helplessness alow with disorientation
how can disorientation in service settings be reduced
by having a facility design that incorporated, previous ecperience, design legibility and orientation aids
what is a formula facility
is it a facility that looks exactly the same as other facilities with the same name so customers are not confused
describe the service scape framework
- Environmental dimensions
- Holistic environment
- Psychological moderators
- Internal responces
- Behavior
what it included in the environmental dimentions
- Ambient conditions - sounds, odors
- Function/space- equipment, furnishing
- sign, artifacts- style of decor, signage
What it is called when you view the entire enviormental concept
Holistic environment
what is included in the psychological moderators
- cognitive- beliefs, symbolic meaning
- emotional- mood & attitute
- physiological - pain, comfort, movement
who are the internal responders
- Employee responces
2. Customer responces
what is the service scape designed to do
to invoke social interaction between and among customer and employees
what can be done to the enviromental dimensions of a servicescape
they can be controlled by the firm to enhance the employee and customer actions and perceptions of the service
describe in detail what is included in ambience
- ambience affects our five sences
- it is the background of our environmetn ex. temp, lighting, music and scent
describe in detail spatial layout and functionality
- the arrangement of furnishing and equipment and the relationship among them
- ex. menusat mcdonalds
describe sign, symbols and artifacts in detail
- many items in the physic env. serve as explicit or implicit signs ex. smoking and recyckke signs
- overall quality of furnishing give an aesthetic impression for visitor
what does the environmental concepts create
it created a package that conveys an image suggesting relative quality,potential usage and targte market segment
what are orientation aids
they are signs such as you are here to help the customer know where they are
what are way-findings
techniques that people use to navigate from place to place
ex. different colors in subways
ex. a google map on a website
- audible assistance
- ex. reducing the # of keystrkes in a website
what does a service scape provide
- visual metaphor of a company’s offerings
- facilitate customer orientation
- encourage social interaction among customers
- focus of employee behavior ex. hospital doors
what is included in a service packaage
the design and layout represent the supporting facility component of the service package
what are some examples of how facility design impacts the implicit services?
-ex: privacy, security, atmosphere well being