Final Exam Flashcards
What are the 6 virtues?
- Wisdom and knowledge
- Courage
- Love and Humanity
- Justice
- Temperance
- Spirituality and Transcendence
Internal vs External Locus of Control as they relate to happiness
Internal: Outcomes within your control
- Higher happiness, life satisfaction, optimism
- Langer’s plant study in senior home (Group in control of plant was much happier)
External: Things happen to you
- More helplessness, can lead to depression
- Seligman’s dog story (dogs without control of the shocks made no effort to change, put up with it)
Types of Self-Control
- Delayed gratification
- Yes or No to actions
- Vice vs Virtue ( won’t remember saving money for piano lessons, will remember missing the vacation)
Passive vs Active Leisure
Passive: Leads to psychic entropy
Active: Leads to activation energy, gives far more enjoyment than passive
Why is self-control so hard?
Like a muscle, can get tired if exercised, needs rest
How to boost willpower?
- Eat or drink
- Meditate
- Sleep
- Good habits
- 20 second rule
Explain habit stacking
Use an old habit to trigger a new habit. Ex: when you flush the toilet, wash your hands.
Start & Stack, then Sync & Score
A great business story is…
- Memorable
- Persuasive
- Moving
- Engaging
- Immersive
- Surprising
Explain STEPPS
How to craft contagious content:
- Social currency.
- inner remarkability, leverage game mechanics, make people feel like insiders - Triggers.
- Febreeze habit loop (Cue, routine, reward) - Emotions.
- Public.
- Monkey see, monkey do, group activities - Practical Value
- Useful life hacks - Story
- Carries information, message, lessons, morals
Why does employee happiness matter?
- Higher productivity, sales, creativity
- Higher performance ratings & pay
- More job security
- Happy CEOs build happy environment
- Rubs off on customers
How can companies make employees happier?
- Higher purpose.
- Do employees understand the mission?
- Is the mission attached to a higher purpose or goal?
- Is each employee’s role tied to that mission and higher purpose? - Autonomy.
- Do they feel in control of their career path?
- Do they trust themselves and have trust from others? - People.
- Employees have social connections at work
- Does the company foster social interactions? - Impact.
- Do they feel valued?
- Do they see the impact on others?
- Do they feel energized?
How can employees make themselves happier?
- Take a break
- Craft your own work to be meaningful
- Look for opportunities to innovate and learn
- Invest in relationships that energize you
- Recognize that thriving can spill over outside the office
Why does consumer happiness matter?
Happy customers:
- talk to more people about their positive experience
- Are loyal
- Are Repeat customers
- Will pay more for an awesome experience
- Will drive marketing for you
Unhappy customers talk to the most people about their negative experience
How can companies promote customer happiness?
- Higher Purpose
- Charitable giving to promote happiness (tied to a purchase or action performed by customer) - Autonomy
- Giving customers tools to personalize their experience - People
- Cultivate relationship building between customers and company and between customers themselves - Impact
- Making customers feel valued by providing customer perks and a voice
- Make them feel they are part of the company’s forward momentum
- Listening to and acting on customer’s complaints, compliments or other issues
Crowdsourcing Economy vs Crowdfunding Economy
Crowdsourcing: Obtaining ideas, services, content by soliciting contributions from a large group of people and especially an online community
- Cheap way to innovate and explore
Crowdfunding: Using small amounts of money from a lot of people to fund something
- Donation based
- Equity based
- Reward based
- Lending based
