Final Exam Flashcards
It is important to build a relationship with your customer. In the first few seconds after you notice the customer’s arrival, you should:
a. Make sure your clothes are neat and you look professional.
b. Find your sales book and get it ready for your next sale.
c. Tidy up the product display before showing it to the customer.
d. Greet the customer and make him feel welcome.
d. Greet the customer and make him feel welcome.
A new customer comes in to your department, but you are helping another customer. You should:
a. Focus all your attention on your current customer.
b. Let the new customer wait his turn until you have completed your current sale.
c. Acknowledge the new customer’s presence with eye contact and/or a brief comment that you will be right with him.
d. Help the customer who looks like he will spend the most money.
c. Acknowledge the new customer’s presence with eye contact and/or a brief comment that you will be right with him.
Projecting a professional and friendly image includes:
a. Dressing in expensive, professional looking clothing.
b. Shaking the hand of each customer.
c. Behaving in an alert and courteous manner.
d. Standing behind your cash register and waiting for the customer to come to you.
c. Behaving in an alert and courteous manner.
A good reason for creating an opening for discussion is to:
a. Break down the customer’s sales resistance.
b. Get to know what the customer wants.
c. Convince the customer how much you know about the product.
d. Increase your store’s sales revenue.
b. Get to know what the customer wants.
The best way to talk to a new customer is to:
a. Flatter her - tell her she has taste and looks great.
b. Interact as if you are old friends.
c. Match what you say and your tone of voice to her personality.
d. Convince her that you know what i best for her to buy.
c. Match what you say and your tone of voice to her personality.
Three ways to create a positive impression of you and the store include: Complimenting the customer’s taste; assuring the customer that he is the expert, and:
a. Suggesting that he buy “top of the line” products
b. Stating that the products in your store are far better than those in other stores.
c. Indicating that based on your professional product knowledge, you feel his purchases are worthwhile.
c. Indicating that based on your professional product knowledge, you feel his purchases are worthwhile.
The customer has said “No, thank you” when you offered your help. You should back off for the time being, but remain alert for a sign that you are needed.
a. True
b. False
a. True
If the customer isn’t shopping alone, you can include the rest of the party by:
a. Telling any children to behave themselves while their parent makes this important decision.
b. Suggesting that the customer might want to make this shopping decision when he is alone and can concentrate.
c. Giving other service to those in the party, such as offering a chair or a cup of refreshments.
d. Remind the customer of the kids’ zone area.
c. Giving other service to those in the party, such as offering a chair or a cup of refreshments.
The best way to create customer loyalty is to listen carefully, respond to the customer’s needs, and give good information.
a. True
b. False
a. True
As a customer service professional, the best way for you to remember your regular customers’ interest is to keep a written record of vital information.
a. True
b. False
a. True
According to market research, what percentage of customers is likely to spend more if the sales associate is helpful?
a. 25%
b. 32%
c. 45%
d. 55%
c. 45%
If a customer walks directly to an item, this may indicate that he:
a. Knows what he wants and would probably appreciate quick, efficient service.
b. Just wants to look at the item and has no interest in buying.
c. Is in a hurry and doesn’t want any attention from you.
d. Is looking for the least expensive brand.
a. Knows what he wants and would probably appreciate quick, efficient service.
Your ultimate goal as a sales associate is to:
a. Meet your quota each month.
b. Provide service to as many customers as you can.
c. Satisfy the customer.
d. Be the top sales associate in your department.
c. Satisfy the customer.
You can best determine the customer’s needs by gathering information through careful observation and by:
a. Deciding the type of products you think the customer should buy.
b. Telling the customer everything you know about your products.
c. Asking the customer thoughtful questions.
d. Studying all literature on the products you sell so you can answer questions.
c. Asking the customer thoughtful questions.
To keep the lines of communication open the best questions to ask:
a. Are direct and to the point.
b. Are ones that can be quickly answered with a “yes” or a “no”.
c. Begin with who, what, where, when, how, or why.
d. Are ones that are able to direct the customer to a decision.
e. Are structured to save the customer’s time.
c. Begin with who, what, where, when, how, or why.
Which of the following are examples of open-ended questions?
a. Can I help you?
b. What features are important to you?
c. Do you like blue or brown?
d. Is this all for you today?
b. What features are important to you?
When fitting the products to the customer, you should:
a. Correct her if she tells you the wrong size.
b. Ask questions that will help her define the right fit.
c. Select the approximate size you believe that she is.
d. Wait till the customer picks out the right size.
b. Ask questions that will help her define the right fit.
Which of the following phrases might be appropriate when discussing clothing size with your customer?
a. You look to be about a size XX.
b. Have you worn this brand before?
c. How big are you?
d. You wear a bigger size on the bottom than on the top.
b. Have you worn this brand before?
How would you handle a situation where a customer wants a brand that you don’t carry?
a. Convince him that your brands are better.
b. Get permission from him to show the items you do have that meet his needs.
c. Tell him that he won’t find anything better than what you have.
d. Smile and listen politely, but don’t tell him you don’t have his brand; show him your items anyway.
e. Tell him you don’t carry that brand then excuse yourself to serve someone else.
b. Get permission from him to show the items you do have that meet his needs.
If your store does not offer the particular product or service the customer is looking for, your first option should always be to:
a. Convince the customer he doesn’t need it anyway.
b. Suggest alternatives that your store does carry.
c. Immediately refer him to a competitor.
d. Inform him of the drawbacks of the product he is seeking.
b. Suggest alternatives that your store does carry.
Most customers respond favorably to the hard sell technique because it shows them your belief in the product.
a. true
b. false
b. false
Which of the following are acceptable ways to ask a customer’s permission to provide alternatives?
a. We don’t carry that specific brand, but may I suggest…
b. Is that the only brand you were interested in?
c. Is there anything else you were looking for?
d. We don’t recommend that item. May I show you a better product?
e. All of the above.
a. We don’t carry that specific brand, but may I suggest…
Referring a customer to a competitor will likely result in:
a. The customer seeking you out for future needs.
b. The customer never returning to your store.
c. A lost sales opportunity for you.
d. None of the above.
a. The customer seeking you out for future needs.
Creating customer loyalty is rewarding for:
a. The store.
b. The sales associate.
c. The customer.
d. All of the above.
d. All of the above.
It is appropriate to call the competition to make sure they carry the item the customer is looking for.
a. True
b. False
a. True
As a sales associate, you can influence a shopper’s decision to return to your store by making shopping a more enjoyable experience.
a. True
b. False
a. True
Two of the basics needed to ensure that a customer has a pleasant experience when he comes to your store are:
a. An enjoyable atmosphere and super service.
b. Free coffee and doughnuts and a clean restroom.
c. Sales associates who look snazzy and take turns helping customers.
d. Good inventory and easy checkout.
a. An enjoyable atmosphere and super service.
Small kindnesses to your customers may include:
a. Letting the customer make a local call to verify appropriateness or preference.
b. Consolidating many small packages into one large shopping bag.
c. Bringing merchandise to an older or disabled customer while he sits down.
d. Telling a customer about a lounge where she may tend to her baby’s needs.
e. All of the above.
e. All of the above.
To assist your customers in a personal way, you should become familiar with:
a. Their relatives, special friends, and loved ones.
b. Entertainment centers and movie theaters in the district.
c. Resources in and near your store.
d. Dining and day care near your store.
c. Resources in and near your store.
You should match your store services with customers who will appreciate them by paying attention to each customer’s unique needs and interests.
a. True
b. False
a. True
In preparing a resource list for your customers, you should consider including:
a. Local companies that have complementary services to the products you sell.
b. Phone numbers that customers have requested in the past, such as a taxi service.
c. Information about companies you recommend, such as repair shops.
d. All of the above.
d. All of the above.
When customers request any of the service “extras” your store offers:
a. Tell them they’ll have to contact Customer Service for further information.
b. Make a note in your client record system so you can provide more personalized service when those customers return in the future.
c. Tell them they’ll have to wait until you finish with the other customer in your area before you can give them that amount of time.
d. Tell them that you will call someone else to take care o them since you are busy.
b. Make a note in your client record system so you can provide more personalized service when those customers return in the future.
When working with customers with disabilities be sure to take your time, be patient, and:
a. Speak loudly, using a lot of hand gestures.
b. Let the customer help you understand his needs.
c. When you can, make decisions for the customer.
d. Offer to push them around the department so they can pick out things.
b. Let the customer help you understand his needs.
What portion of the general population may have disabilities which are not obvious and may be difficult to perceive?
a. One-third
b. Two-thirds
c. One -fourth
d. One-fifth
b. Two-thirds
You should allow customers with disabilities to express their own needs and limits; your job is to accommodate those needs and make shopping a positive experience.
a. True
b. False
a. True
Your manager should warn you in advance if you will be giving service to a customer with significant disabilities.
a. True
b. False
b. False
You should go out of your way to make customers with disabilities feel like they don’t have to do anything.
a. True
b. False
b. False
You should acknowledge customers with disabilities by making eye contact, smiling, and extending a greeting.
a. True
b. False
a. True
To speed up the customer service process, you should interact more with the accompanying able-bodied person than with the shopper with disabilities.
a. True
b. False
b. False
You should refrain from hovering, persisting, offering judgement, or treating a customer with disabilities as a child.
a. True
b. False
a. True